Analytics Lead

WOW (Whereoware) is a digital experience consultancy specializing in digital experience platforms (DXPs), marketing, UX, strategy, and data to deliver composable solutions that drive measurable business outcomes. For over 20 years, we’ve helped brands convert more of the right prospects, grow lifetime customer value, and retain the people who drive their growth.

Our Data & Analytics practice sits at the heart of everything we do — connecting digital investments to proof. We transform disconnected data into clear insight across strategy, reporting & visualization, compliance, and managed analytics services. 

The Role

Whereoware is hiring an Analytics Lead to join our Data & Analytics team. You will work alongside project managers, developers, designers, media strategists and UX team members. Your main tasks will include implementing analytics solutions across client technologies to support customer analytics insight and activation.  

Whereoware is a digital agency with clients across industries and verticals. Day-to-day projects for the Digital Analyst will vary, but may look like: 

You Are Great At: 

• Leading analytics technical solutions including oversight, design, thought leadership, and direction on measurement strategy across customer data tools supporting marketing and sales 
• Providing audit assessments of existing client digital ecosystems and recommending optimizations based on analytics best practices and client objectives 
• Working within tag management systems including owning all site tagging within a project including custom scripts, data layer references, access, consent management and workflow of tags 
• Executing analytics measurement strategies in Google Analytics 4 (GA4), Adobe Analytics, and other analytics measurement technologies 
• Provide data-driven insights to increase site conversion, improve performance and customer experience 
• Developing strategies for data management, digital governance, and privacy compliance solutions 
• Configure and manage consent management platforms (CMPs) and ensure proper triggering aligned to applicable privacy regulations
• Lead discussion on business goals and KPI alignment with clients outlining areas of performance measurement towards business goals 

Must Haves: 

• Client-facing experience: comfortable owning relationships, leading meetings, and presenting insights to non-technical stakeholders
• Hands on experience executing analytics tracking through tag management systems, including Google Tag Manager, Adobe Launch, Tealium, etc required 
• Experience building analytics solution design technical references outlining analytics data layer, analytics interface settings, and tag manager requirements 
• Experience with Google Analytics 4 (GA4) including custom implementation utilizing an event-driven data layer 
• Experience with 1st, 2nd, and 3rd party data and cookies with a high understanding of how information is passed via these technologies and how to work with these technologies to support measurement across a variety of measurement platforms 
• Agency experience working across multiple planned analytics projects and ad-hoc data requests for internal and external stakeholders 
• Demonstrated knowledge of consent management tools and triggering setup to align to privacy regulations 
• Strong knowledge of media channels and marketing activation strategies 
• Experience with data visualization platforms such as DOMO, Tableau, Power BI and/or Looker
• Contribute to scoping and proposal development for new analytics engagements
• Help define and evolve WOW’s internal analytics standards, documentation, and delivery process 

Nice To Haves: 

• Experience with server-side Tagging, data clean rooms, and connected device analytics implementations 
• Working Knowledge of CRM Systems 
• Experience in Customer Data Platforms such as ODP, Segment, Klaviyo, etc 
• Experience designing CRO, a/b testing, and experimentation programs 
• Exposure to ETL tooling or data pipeline configuration

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Whereoware, Inc is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, or any other protected characteristic, and will not be discriminated against on the basis of disability.