Affiliate Manager - Influencer and Creator Partnerships

Affiliate Manager – Influencer & Creator Partnerships

TrulyFree.com  |  Marketing  |  US Remote

Reports To: Director, Influencer & Creator Partnerships

Location: Remote

Salary: $80,000 - 100,000

About the Role

TrulyFree.com is growing fast, and creator-driven word-of-mouth is at the heart of how we reach new customers. We’re hiring an Affiliate Manager who lives and breathes the creator economy—someone who already has relationships with high-performing talent and knows exactly how to turn those relationships into measurable revenue.

This isn’t a role for someone building from zero. We need a connector who can hit the ground running—pitching, onboarding, and activating creators on TikTok, Instagram, and YouTube with a brand story that resonates. If you have a track record of scaling creator programs and a roster ready to go, we want to talk.

What You’ll Do

Recruit & Manage Creator Affiliates

• Source and recruit creators with genuine audience alignment to TrulyFree’s mission—not just follower counts.
• Activate your existing creator network quickly to generate early traction.
• Deliver a high-touch onboarding experience that makes top creators want to stay—and produce.
• Build ongoing relationships through personalized outreach, performance check-ins, and proactive support.

Pitch & Onboard with Purpose

• Craft pitches that connect TrulyFree’s brand story to each creator’s audience and monetization goals.
• Design onboarding flows tailored for creators: brand guidelines, content best practices, incentive structures, and ready-to-use assets.
• Make every creator’s first 30 days seamless, exciting, and set up for a strong launch.

Drive Conversion & Revenue

• Match creators with product campaigns, bundles, and themes that fit their content naturally.
• Guide creators on messaging strategy and platform-specific tactics (TikTok, Instagram Reels, YouTube) that maximize conversions.
• Share performance insights regularly so creators can optimize their approach and grow their earnings.

Design Incentives That Motivate

• Build tiered reward structures that drive consistent content output and sales performance.
• Recognize and reward creators in ways that feel personal—not just transactional.
• Collaborate with internal teams to keep incentives fresh, exclusive, and competitive.

Report, Analyze & Improve

• Pull and analyze creator performance data weekly to identify trends and friction points.
• Bring clear, actionable insights to leadership to shape program strategy and budget decisions.
• Test new platforms, tools, or campaign structures—and know quickly what’s worth scaling.

Collaborate on Content & Campaigns

• Partner with creative and content teams to develop creator-ready assets, storytelling frameworks, and campaign toolkits.
• Maintain brand consistency while giving creators the flexibility to connect authentically with their audiences.
• Coordinate group activations and co-branded content moments that amplify campaign impact.

Retain & Reactivate

• Spot early signs of creator churn and re-engage proactively with refreshed offers, feedback, or new opportunities.
• Build feedback loops that surface what creators actually need—and use that intel to evolve the program.

What You Bring

Experience

• 3–5+ years in influencer marketing, creator partnerships, or talent management at a brand, agency, or social platform.
• A proven track record of recruiting, activating, and retaining creator affiliates at scale.
• An existing roster of creators or influencer relationships you can activate immediately.

Skills & Knowledge

• Deep fluency in creator monetization models, platform algorithms, and social media ecosystems.
• Strong pitching and relationship skills—you can sell a brand story and make a creator feel genuinely excited.
• Experience with affiliate platforms (Impact, PartnerStack, or similar) and social analytics tools.
• Data-driven: you track performance rigorously and use it to make decisions, not just reports.
• Comfortable operating fast in a high-growth environment with shifting priorities.

Education

• Bachelor’s degree in Marketing, Communications, or a related field—or equivalent professional experience.

Why TrulyFree

Families need more than non-toxic products—they need a better way to shop. Today’s marketplaces prioritize profits over people, so we built Truly Free: a marketplace rooted in trust, transparency, and community, where every purchase makes an impact. 

This role is how we grow that community. You’ll build the creator engine that brings more families in—with real scope, leadership visibility, and work that matters. Fully remote, with close collaboration across marketing, content and product.