Ad Operations & Insights Manager ( Performance Marketing) China

Location: Fully remote in China

TyrAds is a leading tech-driven loyalty and rewards platform that partners with businesses to create meaningful and rewarding experiences for their customers. With millions of users across our platforms, we specialize in innovative AdTech solutions powered by big data, machine learning, and deep learning technologies.
Our systems process over 10,000 events per second, delivering real-time insights at scale. We build seamless user experiences across web, Android, and iOS, while leveraging ML/AI to power personalization and advertising effectiveness.
 
We are a team of 90+ employees worldwide and growing, guided by values of transparency, ownership, learning from mistakes, and respect for diverse cultures. Our product development follows Agile methodologies with weekly releases and collaboration tools such as GitHub, Jira, and Slack. 

We are looking for an Ad Operations & Insights Manager to support our Performance Marketing team. This role sits at the intersection of campaign operations, performance analytics, and data collaboration.

You will be responsible for ensuring campaigns are set up correctly, monitoring their performance, and translating results into actionable insights. You will also work closely with our Data team to help improve internal models by providing real-world campaign learnings.

• Strong analytical thinking and problem-solving skills

• Understanding of performance marketing (CPA, ROAS, funnels)

• Experience working with dashboards, Excel or Google Sheets

• SQL or data querying knowledge

• High attention to detail

• Ability to explain data and insights clearly

• Experience working with data teams or models

• Curious and data-driven

• Detail-oriented and structured

• Comfortable working across teams (CSS, Data, Monetization, Product)

• Proactive in identifying problems and opportunities

• Able to turn data into clear, actionable insights

• Review campaign setups before launch (targeting, payouts, events, variants)

• Ensure campaigns are configured correctly in the dashboard

• Identify and prevent setup errors that could impact performance

• Monitor live campaigns on a daily basis

• Track key KPIs such as ROAS, margin, retention, and event completion

• Detect anomalies, drops, or unexpected performance changes

• Analyze campaign performance and identify trends

• Recommend improvements to campaign setup (payouts, targeting, variants)

• Support ongoing testing and experimentation efforts

• Identify winning strategies and scale opportunities

• Monitor A/B tests and variant performance

• Explain why certain variants outperform others

• Ensure experiments are tracked and measured correctly

• Translate campaign performance into structured insights

• Share learnings with the Data team to improve internal models

• Participate in regular syncs with Data team

• Provide feedback on tracking, events, and KPI logic

• Identify gaps or issues in dashboards and reporting

• Suggest improvements to metrics and visibility

• Help internal teams better understand KPI definitions