LIFESIGHT LLC

Lead product positioning, messaging, and GTM strategy for a B2B SaaS platform specializing in marketing technology and measurement. Develop sales enablement assets and partner with cross-functional teams to translate technical capabilities into business value for executive stakeholders.

Lead end‑to‑end enterprise sales cycles, building and managing a pipeline of mid‑market and enterprise accounts while developing strategic account plans and engaging senior stakeholders across marketing, analytics, and finance teams. Drive consultative, value‑based selling, negotiate and close deals, and partner with customer success for adoption and expansion.