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Develop and execute comprehensive social media content plans to elevate the online presence of hotel properties. Manage end-to-end content creation, including photography, video editing, copywriting, and performance tracking across multiple platforms.

This is a remote position.

Hospitality Talents is a leading recruitment agency specializing in connecting top-tier hospitality professionals with prestigious employers.

 

For our client, a leading hospitality group in Belgium, we’re looking for a creative, hands-on Social Media Manager to elevate the online presence of the hotel properties across Belgium. You’ll bring each property to life through engaging content, compelling storytelling, and fresh ideas tailored to diverse audiences. Your mission: turn everyday hotel experiences into scroll-stopping social media moments.

Office location in Gent or Antwerp or Brussels.

Key Responsibilities:

  • Develop and execute monthly content plans and social media calendars aligned with brand strategies.
  • Create high-quality content for Instagram, Facebook, and LinkedIn (posts, stories, reels, short-form videos).
  • Capture and edit on-site photos/videos to showcase properties authentically.
  • Design brand-aligned graphics using Canva (or similar tools).
  • Write engaging, platform-specific captions that reflect each property’s unique voice.
  • Schedule and publish content consistently (using tools like Meta Business Suite, Hootsuite, etc.).
  • Brainstorm and execute creative campaigns, promotions, and collaborations (including influencer partnerships).
  • Monitor and respond to comments/messages in a timely, brand-appropriate manner.
  • Assist with paid social campaigns (audience targeting, A/B testing, budget tracking).
  • Track performance metrics (engagement, reach, conversions) and adapt strategies based on insights.
  • Collaborate closely with hotel teams to highlight rooms, restaurants, events, and special offers.
  • Stay ahead of social media trends, platform updates, and emerging content formats.

Requirements

What We’re Looking For:
Experience: Proven track record in social media management and content creation (portfolio or case studies welcome) in Hospitality, travel or lifestyle industries.

Skills:

  • Expertise in Canva (or Adobe Suite) and basic photo/video editing (CapCut, Premiere Rush, etc.).
  • Strong visual storytelling and a creative eye for aesthetics.
  • Excellent written and verbal English (Dutch/French = strong plus).
  • Ability to manage multiple accounts, deadlines, and stakeholders with ease.
Mindset:
  • Proactive and independent – from ideation to execution.
  • Organized – juggling content calendars, campaigns, and real-time engagement.
  • Passionate about hospitality, travel, or lifestyle (industry experience is a bonus).
Nice-to-haves:
  • Experience with paid social ads (Meta Ads, LinkedIn Ads).
  • Knowledge of SEO best practices for social media.
  • Existing network of influencers/content creators in Belgium.

Benefits

  • Full time permanent contract
  • Opportunity to join a leading hospitality operator

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