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AI Summary

The Social and Content Manager will research, plan, and execute social media content strategies across multiple client accounts while monitoring performance analytics. They will also coordinate studio tasks, manage approval workflows, and support the Creative Director with project tracking and communication.

Responsibilities

  • Research and Strategy
  • Research each client, their competitors and their industry before touching the content calendar
  • Review current social performance using analytics and build content strategy based on what the data is telling you
  • Make clear recommendations for improvement and bring ideas to the table without waiting to be asked
  • Monitor competitor activity and industry trends across each client sector and flag anything relevant
  • Content Planning and Production
  • Plan and maintain monthly content calendars across client accounts with every post serving a clear purpose
  • Understand that Instagram, Facebook and LinkedIn each have different audiences and content requirements and adapt accordingly
  • Brief the creative team on what visuals are needed for each post, whether sourced, created or produced
  • Write captions and copy that sounds like the client, not a template, and earns attention on the platform it is posted to
  • Schedule and publish content with a consistent and intentional cadence across all accounts
  • Community and Approvals
  • Monitor and respond to comments and direct messages during business hours in line with client guidelines
  • Manage content approval workflows, keeping drafts moving from creation through sign-off to scheduled publication
  • Chase outstanding approvals and assets without needing to be asked
  • Reporting
  • Produce a straightforward monthly performance summary for each client account covering key metrics, what is working, what is not and what to do next
  • Read analytics properly and use them to inform content decisions, not just report numbers
  • Studio Coordination
  • Keep track of active jobs across Rogue Studios using Airtable or similar
  • Communicate promptly via Microsoft Teams and WhatsApp
  • Support the Creative Director with overall production management and job tracking, LinkedIn content research and drafting for clients and internal company.
  • Assist with project coordination across design, web and marketing projects, helping maintain task visibility and keeping deliverables on track across the team
  • Chase outstanding items, approvals and client-supplied assets without waiting to be asked

Requirements

  • Essential
  • Proven experience managing organic social across multiple client accounts or brands simultaneously, not just one Facebook page
  • Strong working knowledge of Instagram, Facebook and LinkedIn as distinct platforms with different content requirements
  • Experience building and managing content calendars with clear strategic rationale behind each post
  • Ability to read social analytics and translate data into content strategy and recommendations
  • Strong writing instincts with the ability to adapt tone and voice across different brands and industries
  • Experience with social content planning tools such as Planoly, Later, Buffer or equivalent
  • Comfortable day-to-day in project and communication tools such as Airtable, Microsoft Teams and WhatsApp or equivalent
  • Confident using AI tools to accelerate production while maintaining quality and brand voice
  • Highly organised, self-directed and able to manage competing deadlines across multiple accounts without supervision
  • Desirable/Nice to have
  • Experience with TikTok, Pinterest, YouTube or other platforms beyond Meta and LinkedIn
  • Short-form video editing using CapCut, Adobe Premiere Pro or similar
  • Experience with paid social on Meta or LinkedIn as a bonus, not a requirement
  • Experience writing case studies or editorial content
  • Adapt and resize design assets for social formats using Adobe Photoshop, figma, Canva or equivalent

Work Arrangement

  • Work Setup: Flexible Work Arrangement
  • Work Hours: Monday to Friday, 9:00 am to 6:00 pm Sydney time, should complete nine (9) hours work

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