SEO Specialist

• Develop and implement comprehensive SEO strategies to improve organic search rankings and website visibility. 
  
• Conduct in-depth keyword research and competitive analysis to identify high-impact opportunities. 
  
• Optimize on-page elements including meta tags, headers, URL structures, and internal linking for improved SERP performance. 
  
• Create, edit, and publish high-quality, SEO-optimized content such as blog posts, landing pages, and product descriptions. 
  
• Build and manage a strategic backlink profile through outreach, partnerships, and content promotion. 
  
• Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs. 
  
• Collaborate with content and social media teams to align SEO goals with broader digital marketing campaigns. 
  
• Track and report on KPIs including organic traffic, keyword rankings, bounce rates, and conversion rates. 
  
• Identify technical SEO issues (e.g., site speed, crawl errors, mobile optimization) and work with developers to resolve them. 
  
• Support marketing automation workflows by ensuring SEO-aligned content is integrated into email campaigns and customer lifecycle stages. 
  
• Stay current with algorithm updates and industry best practices to maintain competitive advantage.
  

Requirements

• 
  
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 
  
• 1–3 years of proven experience in SEO, digital marketing, or content strategy within a marketing environment. 
  
• Strong proficiency in SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or Moz. 
  
• Demonstrated ability to write compelling, keyword-optimized content that drives engagement and conversions. 
  
• In-depth understanding of on-page and off-page SEO techniques, including technical SEO fundamentals. 
  
• Experience managing SEO components within marketing funnels and customer lifecycle strategies. 
  
• Familiarity with online marketing channels, including paid advertising, social media marketing, and email automation. 
  
• Proven track record of improving website visibility, increasing organic traffic, and achieving higher SERP rankings. 
  
• Excellent analytical and problem-solving skills with the ability to interpret data and drive actionable insights. 
  
• Strong project management skills and ability to prioritize tasks in a fast-paced environment. 
  
• Ability to work independently and collaboratively across cross-functional teams. 
  

Benefits