Go-to-Market Lead

About Aztec

Aztec Labs is a UK headquartered software development company building privacy products.

We led the initial development of the Aztec Network, the first permissionless, decentralised and programmable privacy Layer 2 on Ethereum. After the launch of the Aztec Network, we shifted our focus towards developing groundbreaking privacy apps on the Network.

About the Role

We're looking for a highly versatile Go-to-Market Lead to own the growth and adoption of one of our flagship products.

This is not a traditional marketing role, business development role, or product role. It's a hybrid position for someone who enjoys wearing multiple hats and is excited to take commercial ownership of a product from end to end.

You might spend a few hours interviewing users to understanding friction points, then a few hours writing product content or launching a growth campaign, and then a few hours speaking with strategic partners. You'll work closely with product, engineering, and leadership to help shape product direction while driving user adoption and engagement.

Success in this role requires creativity, strong commercial instincts, exceptional communication skills, and a willingness to solve problems wherever they appear.

What You'll Do

• Own the go-to-market strategy and execution for a key Aztec product

• Develop a deep understanding of users, their workflows, and their pain points

• Conduct customer and ecosystem interviews to gather actionable feedback

• Translate user insights into product recommendations and prioritization

• Create and execute growth initiatives to drive adoption and engagement

• Write compelling content including blog posts, product launches, guides, and announcements

• Work closely with product and engineering teams to shape roadmap decisions

• Track product performance and use data to inform growth initiatives

What We're Looking For

You may come from a background in:

• Product Marketing

• Business Development

• Growth

• Product Management

• Developer Relations

• Founder / Startup Operator

• Consulting

• Community Building

More important than your title is your ability to identify opportunities, execute independently, and drive outcomes.

We're excited to meet candidates who:

• Have a strong bias toward action and ownership

• Are comfortable operating in ambiguous environments

• Are exceptional communicators, both written and verbal

• Enjoy speaking directly with users and customers

• Can move seamlessly between strategy and execution

• Have experience launching products, programs, or growth initiatives

• Are naturally curious and enjoy learning complex technical concepts

• Can work cross-functionally with product, engineering, and leadership teams

Nice to Have

• Experience in fintech, payments, crypto, or developer tooling

• Familiarity with blockchain technology and digital assets

• Experience working at an early-stage startup

• Background in product-led growth or ecosystem development

• Experience managing partnerships or business development initiatives

What we offer

• Highly competitive compensation package

• Flexible and remote work environment

• 25 days holiday + bank holidays annually

• An opportunity to work at the cutting edge of technology