Founding Product & Brand Designer (0-to-1 / Stealth) - Canada

The Mission

We aren’t looking for a corporate UX manager who delegates to junior designers, nor an agency freelancer who hands off static wireframes and walks away. We are looking for a Founding Product & Brand Designer—a true solo powerhouse and Jack-of-All-Trades who can take complete 0-to-1 visual ownership of Pack.com.

You will sit at the exact intersection of product strategy, high-dopamine interface design, and modern gaming culture. One day you’ll be mapping out frictionless digital-to-physical redemption flows in Figma; the next, you’ll be illustrating high-energy mystery pack containers, designing unboxing states, and defining our brand language from scratch.

This is a senior individual contributor (IC) role with absolute creative sovereignty. You will work directly alongside leadership and engineering to build a category-defining gamified shopping ecosystem from a blank canvas.

Key Responsibilities

• Full 0-to-1 Product Design: Own the product experience end-to-end. Map out complex user journeys, translate raw business requirements into low-fidelity wireframes, and build pixel-perfect, interactive UI prototypes.
• Brand Identity & Custom Illustration: Define the visual DNA of Pack.com. Create custom 2D/3D digital illustrations, item rarity badges, unboxing pack artwork, empty states, and iconography that bring high-energy casino/gaming flair to e-commerce.
• Gamified UI Architecture: Design conversion-focused, high-dopamine interfaces for mystery box openings, case battles, reward multipliers, Web3 wallet connections, and physical vault redemption flows.
• Design Systems from Scratch: Build, maintain, and scale our core Figma design system, tokens, and component libraries to keep engineering moving fast as we scale.
• Developer-Centric Handoffs: Partner daily with frontend engineers (React/Vue). Deliver clean SVG assets, responsive layout specs, and micro-interaction documentation for seamless production builds.

Requirements

• Founding / Early-Stage Startup Experience: Proven track record as a Founding Designer, Lead Designer, or early employee at a high-growth startup where you owned the product design process solo.
• Hybrid Portfolio (UX Systems + Elite Visual Art): A portfolio demonstrating technical product thinking (user flows, wireframes, conversion psychology) AND exceptional visual craft (custom digital illustration, branding, typography, and game/iGaming UI).
• Figma Mastery: Expert-level fluency in Figma, including advanced auto-layout, variables, component properties, prototyping, and design system architecture.
• Gaming / iGaming / Web3 Intuition: Deep, authentic pulse on online gaming culture, CS2 skin marketplaces, loot-box mechanics, or crypto-native UI dynamics. You know what makes digital unboxings feel rewarding.
• Location & Availability: Based in the United States or Canada with full availability to collaborate across standard US timezones.

Preferred Qualifications

• Motion Design & Micro-Interactions: Experience bringing UI elements to life using Rive, Lottie, or After Effects (unboxing sequences, victory loops, particle effects).
• 3D Asset Generation: Basic or advanced 3D skills (Blender, Cinema4D, Spline) for rendering mystery pack containers or physical goods.

Benefits

Why Join Us?

We offer more than just an art commission; we offer the chance to paint the visual blueprint of a global powerhouse.

• Absolute Creative Sovereignty: Zero design-by-committee, no middle management, and no corporate red tape. You define the visual standard.
• Ground-Floor Ownership: High-impact, long-term contract role with massive upside and the opportunity to shape a venture backed by an established iGaming operator.
• Pure Execution Environment: Work directly with a fast-moving, remote team that prioritizes shipping high-quality software over meetings.