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Raycon, Inc.

Creative Strategist (Philippines, Remote)

Posted 2 months ago
2-5 years experience
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AI Summary

Lead the concepting, scripting, and optimization of creative assets for paid channels, focusing on UGC videos and static ads. Analyze performance metrics like ROAS and CTR to inform and iterate on creative decisions.

We are a consumer tech e-commerce brand selling products in the US market. We are looking to hire a skilled creative strategist to join our team. 

OUR RECRUITING PROCESS: Please read this full post and carefully answer all the questions below for us to best get to know you and your capabilities! We review applications within 48 hours on weekdays and will reach out to your email if you are selected for an interview.

If selected, please respond to the email and schedule an interview within 24 hours for optimal consideration as our hiring process moves very quickly!

MISSION: Help us build a high-performing content engine for paid channels including concepting, scripting, and optimizing creative assets (primarily UGC videos and static ads). 

TASKS INCLUDE: 

  • Lead creative concepting, copywriting, and scripting for short-form video and static ads, including writing briefs for UGC content creators and looking through existing footage to create new concepts to direct video editors 
  • Leverage AI tools to accelerate ideation and production workflows 
  • Analyze performance metrics (ROAS, CTR, hook rate, thumbstop rate) to inform ongoing creative decisions

YOU MAY BE A GOOD FIT IF YOU HAVE THE FOLLOWING QUALITIES:

  • 2+ years of experience in creative strategy or performance marketing
  • Strong understanding of paid social and what makes scroll-stopping, high-converting content
  • Experience with UGC production and creator briefing
  • Hands-on experience with AI tools for creative workflows (using ChatGPT / Claude to write briefs, etc.)
  • Highly organized and able to move fast without sacrificing quality
  • Natural storyteller with a sharp eye for copy and branding
  • Are proactive 
  • Speak great English 
  • Bonus: Data-literate — comfortable reading dashboards and turning insights into action


WHAT MAKES THIS AN EXCITING OPPORTUNITY:
We offer a lot of stability once we find the right candidates. We have some VAs who have been working with us for 4+ years already!

LOGISTICS: This role will start as a full-time position (40 hours per week) with a 30-day probation period to ensure a smooth onboarding and performance alignment.

There is an opportunity for pay increases as candidates take on greater responsibility and perform well.

The application process will consist of: 

  • Initial application 
  • Short follow-up case study
  • 20-minute final round interview 
  • Offer

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