Develop and execute a comprehensive content strategy across digital and traditional channels to drive brand awareness and conversion. Manage the end-to-end production of high-quality multimedia content while optimizing for SEO and analyzing performance metrics.
Posting Title: Content Manager
Industry: Marketing
Salary: ₹3 - 5 L
Work Experience: 1-3 years
Summary:
The Content Manager plays a pivotal role in shaping and executing the organization’s content strategy across digital and traditional marketing channels. This position is responsible for creating, managing, and optimizing high-impact content that drives brand awareness, engages target audiences, and supports the marketing funnel from awareness to conversion. The ideal candidate will possess a strong command of content writing, digital marketing trends, and marketing automation tools, with the ability to align content initiatives with customer lifecycle stages and business objectives. By leveraging data-driven insights and performance analytics, the Content Manager ensures consistent messaging, enhances user engagement, and contributes directly to campaign success and ROI. This role is essential in maintaining a dynamic, scalable content ecosystem that supports both short-term campaigns and long-term brand growth.
Responsibilities:
Develop and implement a comprehensive content strategy aligned with marketing goals and customer journey stages.
Create, edit, and publish high-quality written, visual, and multimedia content for websites, blogs, email campaigns, social media, and advertising platforms.
Manage the end-to-end execution of content campaigns, including planning, production, scheduling, and performance tracking.
Optimize content for SEO, readability, and conversion, ensuring alignment with brand voice and tone.
Collaborate with cross-functional teams (design, sales, product, and analytics) to ensure content supports broader marketing and business initiatives.
Utilize marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp) to manage and personalize content delivery across channels.
Monitor and analyze content performance using analytics tools (Google Analytics, social insights, CRM data) to refine strategy and improve engagement.
Maintain and update content calendars, ensuring timely delivery and consistency across all touchpoints.
Stay current with industry trends, emerging platforms, and best practices in online marketing, social media marketing, and advertising.
Support the development and execution of A/B testing for content elements to maximize conversion rates and user engagement.
Requirements
Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
1–3 years of proven experience in content management, content writing, or digital marketing.
Strong proficiency in content writing, copywriting, and editing with a keen eye for detail and brand consistency.
Demonstrated experience in managing content across multiple digital platforms, including social media, email, and websites.
Hands-on experience with marketing automation tools and campaign management systems.
Solid understanding of the customer lifecycle and how content influences each stage (awareness, consideration, decision, retention).
Familiarity with online marketing strategies, including paid advertising, SEO, and lead generation campaigns.
Excellent communication, organizational, and time-management skills.
Ability to work independently and collaboratively in a fast-paced environment.
Proficiency in using content management systems (CMS), Google Analytics, and social media management tools.
Experience with campaign planning, tracking, and optimization based on KPIs and performance metrics.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
·
Marketing Manager
★★★★★
Verified
