Content Brand Associate

 Posted 2 hours ago
     
0-2 years experience
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AI Summary

The role involves ghostwriting LinkedIn content for founders and team members to build personal and employer brands. You will manage RAY's social channels, run a team content incentive program, and repurpose internal conversations into public-facing content.

This isn't a social media scheduling job. You'll be embedded in the company — on calls, in conversations, inside the business — turning what's actually happening at RAY into content the world sees. Your work will build the personal brands of our founders and team, and shape how RAY shows up publicly as an employer and as a company.
If you're a strong writer who wants real ownership, a growing portfolio, and a front-row seat inside a fast-moving AI company — this is the role.

What you'll own:

  • Ghostwriting for our team — write LinkedIn content for our founders and team members. Learn their voices. Own them. One to two posts per person per week — drafted, refined, and ready to publish.

  • RAY's social channels — run RAY's LinkedIn and supporting socials. Build a consistent posting rhythm. Re-purpose team interviews, wins, and insights into employer brand content that makes people want to work here.

  • Team Content Programme — help the broader RAY team build their own presence. Run a simple incentive programme that rewards posting. Provide ideas, formatting help, and light editing to team members who want to show up on LinkedIn.

What you'll actually do week to week:

  • Join internal calls and interviews to mine content.

  • Draft LinkedIn posts for founders, team members, and RAY's page.

  • Interview RAY team members across multiple countries for employer brand stories.

  • Manage a simple content calendar.

  • Coordinate the team posting incentive programme.

  • Re-purpose longer content (interviews, calls) into short-form posts.

  • Track what performs and feed that back into the content engine

  • Take ownership of RAY's LinkedIn strategy.

You're right for this is:

  • You read a LinkedIn post and immediately know why it worked — or why it didn't.

  • You write well and quickly, and can match someone else's voice, not just your own.

  • You spot a story in a meeting without being told to look for one.

  • You know LinkedIn as a platform — the algorithm, the formatting, what actually gets traction

  • You can hold a content calendar without being chased

  • You're entry-level but hungry — this is a growth role and we'll invest in the right person

  • You write — actually write. AI is a tool in your kit, not a replacement for your voice. We want you in the work.

Nice -to-have (not required):

  • Basic graphic design (Canva is fine).

  • Short-form video editing, or comfort working with a video editor.

  • Experience in recruiting, talent, or HR-adjacent content.

What we offer:

Level up your career in an international and successful organization and enjoy:

  • Monthly salary up to R 20,000

  • Performance-based bonuses

  • Modern laptop/hardware provided by us

  • Specialized training in AI and LLM tools

  • Global exposure and endless opportunities for personal and professional growth

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