Develop and implement a comprehensive global marketing strategy to drive fintech evolution and customer acquisition across international markets. Lead a multifunctional marketing team to optimize brand identity, ROAS, and customer lifetime value through data-driven initiatives.
Job Title: Chief Marketing Officer (CMO) Location:Remote (Worldwide) Reporting To: Global CEO Department: Marketing Employment Type: Full-time.
Key Responsibilities:
Strategic Leadership
Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap.
Collaborate with C-suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations.
Represent Marketing in executive and board-level discussions, providing insights on market trends, customer behaviour, and brand performance.
Performance & Growth Marketing
Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on optimizing ROAS and CAC.
Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks.
Drive user acquisition in key launch markets such as the USA, New Zealand, and the Middle East, while optimizing performance in existing regions.
Team Leadership & Capability Building
Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists.
Build team capacity and foster a high-performance culture with clear accountability, innovation, and continuous learning.
Coach and mentor senior marketing talent in Pakistan and across ACE’s global marketing functions.
Brand Strategy & Customer Engagement
Define and evolve ACE’s global brand identity and value proposition while ensuring alignment with regional nuances and compliance frameworks.
Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies.
Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty.
Product & Innovation Collaboration
Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights
Identify customer needs in new regions and adapt marketing messaging to local contexts while maintaining global brand consistency.
Qualification:
Required Qualifications & Skills
10+ years of marketing experience, with at least 5 years in a senior leadership role in fintech, digital payments, or high-growth tech environments.
Proven experience in performance marketing, brand leadership, customer acquisition and retention at scale.
Strong understanding of diaspora and ethnic community marketing in regions like UK, Europe, GCC, and North America.
Experience in managing remote teams and international campaigns.
Highly analytical with comfort using marketing analytics tools and platforms (Google Analytics, Looker, HubSpot, etc.).
Excellent communication, stakeholder management, and cross-functional collaboration skills.
Willingness and ability to travel frequently to Islamabad, Rawalpindi Pakistan.
Preferred Attributes
Prior experience working with remittance, cross-border fintech, or mobile-first financial products.
Understanding of regulatory compliance and cultural sensitivities in multi-region campaigns.
Entrepreneurial mindset with an appetite for innovation and growth-stage transformation.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
·
Marketing Manager
★★★★★
Verified
