Simple Life App / Zing Coach

Own the end-to-end Google Ads strategy and execution to scale user acquisition while managing aggressive budgets and ROAS. Lead creative testing frameworks and collaborate with MarTech and Growth teams to optimize web funnels and LTV.

Focus on improving the onboarding process and personalized coaching from a UI/UX perspective to convert users into paying customers. Drive impactful monetization strategies by analyzing user behavior and market trends.