Alvin Netia

I've spent the last nine years figuring out what makes design actually work — not just look good, but do something. Move product. Build recognition. Change behaviour. Get people to stop scrolling. My career sits at an unusual crossroads. On one side: consumer brands and retail — NBA licensed merchandise systems across 30 teams, Foot Locker campaigns, Moncler's global website, FaZe Clan, Trill Burgers. On the other: social impact and advocacy — RNW Media's Love Matters platform across 7 countries, the Elton John AIDS Foundation, Kenya Red Cross, MSF. The thread connecting all of it is the same question I ask at the start of every brief: what do I need someone to feel in the first two seconds, and what do I need them to do next? At RNW Media, I led a 5-person design team producing 800+ assets across global digital platforms — brand books, campaign templates, motion content, paid social — for audiences across Africa, Asia, and Latin America. We ran campaigns that reached 1.5 million users with engagement lifts up to 70%. I built template systems that 25+ partner organisations used to run their own on-brand campaigns without needing a designer on call. That's the kind of infrastructure thinking I bring to every project. On the commercial side, packaging I designed for Producers Direct contributed to a 25% increase in product sales. Social campaigns I designed for Komons lifted engagement by 60%. A comic-led campaign for the Elton John AIDS Foundation generated 8,000+ HIV self-testing kit orders — tracked through campaign analytics. I work across the full Adobe Creative Suite, Figma, Canva, and motion tools including After Effects and Premiere Pro. I've integrated AI tools — Midjourney, Adobe Firefly, generative editing workflows — into my production process to move faster without cutting corners.