VP, Emerging Brands

About the role

Grüns is building a portfolio of breakout wellness brands - Grüns Kids, Nütrops, Jüced, Immün, and other new innovations coming soon. We're looking for a run-through-the-walls, entrepreneurial operator to own these brands and their outcomes. This is a true GM role: you're setting the strategy, finding winning creative angles, and driving execution across the full acquisition funnel. You'll report directly to Chad, our Founder and CEO, and operate with the autonomy of a founder backed by the infrastructure of a scaled DTC business. You’ll get many reps at starting new businesses and learn – through execution – what it takes to scale each. For the right person, this is one of the most direct paths to founding a business of your own.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL. 

In this role, you will:

• Own P&L, strategy, and performance across the emerging brand portfolio - you fully own the results of these businesses
• Develop the creative and positioning strategy for each brand: finding the hooks, angles, and narratives that drive conversion and retention across paid, site, email, and organic
• Lead a cross-functional team on performance marketing execution; you know what makes creative work and can lead the team in iterating toward a winner
• Set go-to-market strategy for new brand and product launches, from positioning through channel execution
• Work cross-functionally with creative, growth, product, retail, and ops to execute your strategies
• Track, analyze, and report on brand performance across the portfolio; your success is measured strictly in the results you drive (i.e., how large you can scale each brand, profitably)

We're looking for someone who:

• Has 8+ years of experience in DTC or performance-driven brand building, with a clear track record of directly driving growth
• Has deep, hands-on expertise in performance marketing, particularly paid social and creative strategy
• Can identify a consumer insight and turn it into a compelling creative concept – and can write a brief, test multiple angles, and know intuitively why something is or isn't working
• Has operated in lean, fast-moving environments and built things without a playbook
• Is innately entrepreneurial and has aspirations to start their own business one day
• Has a bias toward taking action, not just delegating

Approach to the role:

• You care about the result, not the task - if what you're doing isn't producing the outcome, you quickly adjust
• You're energized by ambiguity; the fact that the playbook doesn't exist yet is an opportunity, not a blocker
• You want to be a Founder and/or CEO one day and see this role is one of the most direct paths there
• You're already thinking about how AI tools can sharpen creative testing, reporting, and decision-making 

What success looks like: Within 12 months, the brands in your portfolio are growing faster than before you joined. You've shipped creative strategies that are working, identified the highest-leverage growth levers for each brand, and you've built an operating rhythm that enables the cross-functional team to execute

To Apply: 

Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you’ll hear plenty more about that if you join us.

Compensation & Benefits:

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $225,000-$275,000 depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.