We are Lokal, India's premier hyperlocal platform, offering services in various Indian languages. We focus on developing world-class products for non-English speakers across India by delivering local information, classified ads, and continually evolving to include new and significant use cases every day. We operate in several states including Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, and are proud to have amassed over 45 million downloads to date. Headquartered in Bengaluru, Lokal was founded in 2018 by Jani and Vipul, both distinguished IIT alumni recognised in Forbes 30 under 30 Asia 2020. As a Series B funded startup, we have garnered support from top-tier investors such as the Sony Innovation Fund, YCombinator, 3one4 Capital, India Quotient, and Global Brain. Our mission is driven by a commitment to innovation and a deep dedication to effectively serving our users.
● Expertise in editing for short-form and mid-length videos (reels, promos, social media ads)
● Understanding of visual hooks, pacing, and storytelling rhythm
● Ability to match edits with platform behavior — fast cuts, high engagement moments, retention tactics
● Strong grasp of color grading, text animations, and sound design to enhance storytelling
● Knowledge of ad metrics — understanding what kind of edits boost CTR and completion rates
● Ability to work closely with writers and creative leads for seamless execution of concepts
● Up-to-date with editing trends, meme culture, and audio trends
● Strong command over two languages minimum — English and their native language — both written and spoken, to bring cultural nuance and flexibility in writing
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