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Vice President of Strategy, Data and Identity (REMOTE)

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Posted 2 months ago United States Salary undisclosed
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Job Description

The Vice President Strategy, Data and Identity, is responsible for guiding our solution go-to-market strategy working with our product and industry teams to ensure we achieve our overall revenue and growth goals.

What you will do:
  • Lead the data and identity strategy teams, and indirectly lead data analytics team to develop compelling go-to-market initiatives, while strengthening our product positioning and messaging.
  • Articulate a clear, consistent, and creative value proposition for our target markets, including being the external evangelist for our solutions in the marketplace.
  • Develop presentations that succinctly tell the data, identity and analytics story in the terms our customers understand.
  • Support and build strategic positioning content for RFP responses and other proposals
  • Develop framework to support client specific data and identity solution roadmap
  • Implement testing strategy & approach to demonstrate value of Acxiom's D+I Solutions
  • Understand the data and identity market, anticipate market trends, be the expert on our solutions and buyer personas and guide our solution strategy through the next phase of growth.
  • Coordinate with Product, Product Marketing and Industry Solutions to support Go-To-Market positioning of new solutions and offerings
  • Responsibility over strategy and evangelization of Data Guru and Identity Guru support teams

What you will need:
  • BA/BS degree in Marketing or Technology related field;
  • MarTech and AdTech or Consulting experience
  • Experience driving product or solution marketing efforts, including go to market ownership for a major product line
  • Excellent written, verbal, editing, and presentation skills
  • Highly collaborative with a deep sense of ownership and accountability
  • Proven leadership experience
  • Easily builds business partnerships and inspires team members
  • Strong visionary with an eye on the future
  • Sense of urgency and passion for winning #GD17

Primary Location City/State:
Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.