We have partnered with a software company in the Portland, OR area to provide them with a VP of Marketing. (REMOTE)
Please review the below description and let us know if you are interested.
Responsibilities of the VP Marketing:
Be responsible for all marketing for the company with a focus on PRO subscriptions and bookings.
Own key metrics include brand awareness, app installs, and inbound traffic.
Manage and support the marketing team, fostering ideas and continual growth.
Be part of the executive management team and collaborate on key strategic initiatives.
Manage the marketing budget and track ROI on projects.
Help the Acquisition, Communications, and Campground teams develop clear strategies to achieve growth targets.
Collaborate with the Product team to communicate a consistent cross-platform brand message for new and existing users.
Create and share monthly, quarterly, and annual marketing plans that clearly express goals for each team and how they can be reached.
Communicate progress and results of key marketing initiatives with the company.
Identify opportunities that we havent explored or successfully executed.
Oversee competitor analysis; conduct market research to find product fit, interpret and capitalize on marketing trends.
Identify and solve blockers impeding company progress.
Requirements of the VP Marketing:
Camping is an important part of your life
Experience working on digital consumer products
Experience with a fast-growing start-up or new business line
Minimum 5+ years in a strategic marketing role
Data-driven decision making
Knowing how to foster and support a creative environment
Having visionary leadership and interpersonal skills
Ability to quickly identify opportunities and build plans to capitalize on them
Excellent communication skills with cross-functional stakeholders to get things done
Ability to synthesize complex data into quickly digestible information
Experience with business intelligence tools and dashboards
Comfort with managing concurrent projects and tracking KPIs with overlapping deadlines or priorities
Benefits of the VP Marketing: