Vice President of Marketing, Higher Ed - Remote #1748

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Posted 13 days ago United States Salary undisclosed
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Job Description

Job Description

Are you a dynamic, driven B2B marketing leader ready to take a rapidly growing digital mental health company in the Higher Education space to its next stage of growth?

Mantra Health - the fastest growing digital mental health provider that focuses exclusively on Higher Education - is looking to add a Vice President of Marketing. Their program adapts to a school's specific needs, and their care model and integrated software are designed by leading minds in university mental health.

This is a unique role that requires an individual with strong leadership potential who can also craft and execute on a marketing strategy for the multiple stakeholders (students, and multiple personas in the higher education world) that make up the market. This is a great opportunity for a well-rounded, ambitious marketer who is at the top of their execution game but also wants the opportunity to build and lead a team from scratch as the company scales.

Major Responsibilities
  • Work closely with the founders to craft Mantra Health's marketing strategy, then refine this strategy over time
  • Refine marketing automation infrastructure; tools (email automation, retargeting, analytics, etc.), then leverage this infrastructure to develop a repeatable demand generation engine
  • Accelerate the sales velocity through crisp product marketing and thoughtful content calendar
  • Initially, execute all marketing campaigns; analyze the results, iterate, and repeat
  • Work with higher education trade publications to develop long term strategies around content promotion
  • Collaborate closely with Product to maximize the potential for new product releases
  • Manage the external PR firm to optimize earned media coverage
  • Recruit, manage, and develop additional talented marketeers to build a high performing team
Preferred Qualifications
  • 5+ years of relevant B2B marketing experience in the higher education space; bonus points for student affairs experience
  • Strong understanding of the marketing tech ecosystem and how to bring together the smorgasbord of tools & data sources into a cohesive marketing automation engine; HubSpot a plus
  • You're a strong team player but also work well independently
  • Some prior management experience is strongly preferred; the desire to manage and develop a team is required
  • Excellent communication skills, both written and verbal
  • Passionate about the mission to bring mental healthcare to all university students in their schools
Mantra Health is a digital mental health clinic on a mission to improve access to evidence-based mental healthcare for young adults. Through augmenting high quality clinical services with software and design, they're working to improve the mental health of over 20 million university and college students through partnerships with higher education institutions and health insurance plans.

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