User Acquisition Manager / Performance Growth Marketer (REMOTE)

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Posted 2 days ago United States Salary undisclosed
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Job Description

Company DescriptionThe League is a social dating app startup backed by IDG Ventures, xSeed Capital, Cowboy Ventures, Structure Capital, Sherpa Ventures, and many notable angels. The Founder is a Stanford MBA (ex-Google, ex-Salesforce) with a strong product sense (engineering degree from Carnegie Mellon) and a fierce determination to change the dating space for the better. The League is live in 150 cities, brings in healthy revenue each month, and leads the pack in it's innovative feature set that includes live video speed dating.Job DescriptionThe League is looking highly analytical marketing leader with a track record of customer acquisition to join our team to help us grow and retain our community of members. The senior acquisition manager will report to our CMO and be based in US timezones. S/he will be responsible for designing our acquisition strategy for paid social, search, and other channels.S/he will work closely with our analytics and product teams to execute our marketing strategy, both paid and owned, by identifying the right channels to acquire the best League users. As the owner of all acquisition channels, you'll have the unique opportunity to influence and shape our marketing team, acquisition funnel, and performance marketing channels. S/he will also work closely with our CMO to ensure all of our marketing efforts are closely aligned. Responsibilities:Lead and grow the marketing team by leading all acquisition efforts including SEO, ASO, SEM, earned media, social media and PROversee the full acquisition funnel, look for opportunities to optimize conversion and efficiencyPrimary owner of churn and retention rate for The LeagueDefine and ensure consistent brand voice across all marketing effortsDevelop a clear, consistent process for measuring digital campaign effectiveness & ROIManage the monthly marketing budget across all paid channels to achieve growth targets at the target CAC, report weekly on performance metrics and spendingCreate local and hyper local strategies to target and acquire customers in tight radius around our operating regions through digital as well as non-digital partnershipsDive deep into the data on customer personas and cohorts to identify the League's ideal customer, direct the acquisition funnel to find more of them, and design retention programs to increase their lifetime valueIdentify and experiment with new channels of acquisition with a results-driven mindset to broaden our reach and hit growth targetsResponsible for the day-to-day management and evaluation of all external agency relationships and partnerships the League develops to support its marketing effortsQualificationsRequirements:BS/MS in Marketing, Economics or related technical field. You're a marketer first.6+ years of experience leading and executing performance marketing and acquisition programs.Demonstrated willingness to roll up your sleeves and execute across job functions with a penchant for getting things implementedNatural scrappiness with the ability to look for unseen solution prior to asking for more resourcesMastery of modern analytics / insight toolsKnowledge, experience and practical previous use of SQLStrong communication and interpersonal skills with a proven ability to influence an organizationAdditional InformationAll your information will be kept confidential according to EEO guidelines.TO APPLYSubmit your resume to jobs [at] theleague.com with the job position title as the subject lineCOMPENSATIONCompetitive/above average for the industry