Strategic Sales Director - North America (West Coast)

Job Description:

Key Responsibilities

1. Strategic Account Leadership (North America Focus)

• Develop and manage relationships with C-suite stakeholders (COO, CTO, VP Operations, VP Maintenance) across key North American accounts.
• Lead account strategies for major industrial clients in:
  • Oil & Gas (Upstream, Midstream, Downstream)
  • Mining & Minerals
  • Power Generation & Utilities
  • Heavy Manufacturing
• Position AVT Reliability as a trusted advisor in asset performance and operational risk management.

2. Revenue Growth & Market Expansion

• Own and deliver revenue growth across the USA and Canada, aligned with AVT’s strategic objectives.
• Identify, develop, and close high-value, technically complex opportunities.
• Build and maintain a robust pipeline of enterprise-level opportunities.
• Expand AVT’s footprint in key industrial hubs (e.g., Alberta, Texas, Gulf Coast, Midwest manufacturing belt).

3. C-Suite Value Selling

• Translate reliability improvements into commercial and executive-level outcomes, including:
  • Increased uptime and production output
  • Reduced total cost of maintenance
  • Risk mitigation and asset life extension
  • ESG and sustainability improvements
• Lead consultative sales engagements focused on long-term strategic value rather than transactional sales.

4. Technical Authority & Industry Credibility

• Operate as a senior technical advisor with expertise in:
  • Vibration analysis and condition monitoring
  • Predictive maintenance strategies
  • Industrial IoT and remote monitoring solutions
• Maintain credibility at a level comparable to leading industry reliability professionals.
• Bridge the gap between engineering detail and commercial decision-making.

5. Solution Development & Cross-Functional Collaboration

• Work closely with engineering, product, and service teams to develop tailored reliability solutions.
• Ensure all solutions are technically robust, commercially viable, and outcome-driven.
• Collaborate with AESSEAL Group companies to maximise cross-selling and integrated solutions.

6. Market Intelligence & Industry Presence

• Provide ongoing insight into North American market trends, competitor activity, and customer needs.
• Represent AVT Reliability at industry events, conferences, and customer forums across the region.
• Support the development of AVT’s go-to-market strategy in North America.

Candidate Profile

Experience

• Proven track record in a senior technical sales / business development role within:
  • Reliability engineering
  • Condition monitoring / IIoT
  • Rotating equipment or industrial services
• Strong experience selling into North American industrial markets.
• Demonstrated success in engaging and influencing C-suite and senior stakeholders.
• History of delivering large, consultative, multi-stakeholder sales wins.

Technical Expertise

• Deep understanding of:
  • Vibration analysis and condition monitoring technologies
  • Predictive and proactive maintenance strategies
  • Industrial plant operations and asset management
• Ability to command credibility equivalent to a senior reliability professional (Lee McFarlane calibre).

Commercial & Leadership Skills

• Strong commercial acumen with a strategic approach to account growth.
• Highly effective communicator, able to translate complex technical concepts into clear business value.
• Skilled in negotiation and closing high-value, long-cycle deals.
• Self-sufficient, driven, and comfortable operating across a geographically dispersed region.

Personal Attributes

• Credible, consultative, and technically authoritative
• High energy with a strong results orientation
• Entrepreneurial mindset with a proactive approach to market development
• Willingness to travel extensively across North America

Key Success Measures

• Revenue growth across USA and Canada
• Expansion of strategic enterprise accounts
• Volume and value of C-suite engagements
• Conversion rate of complex opportunities
• Strength and sustainability of North American sales pipeline

Why Join AVT Reliability Inc.?

• Opportunity to play a key leadership role in scaling AVT’s North American business
• Backed by the strength and reputation of the AESSEAL Group
• Work at the forefront of industrial reliability, digital monitoring, and predictive maintenance
• Direct influence on market positioning and long-term growth strategy in a critical region

AESSEAL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.