Strategic ABM Manager

We’re looking for a Strategic Account Based Marketing Manager with vertical experience  to design and execute highly targeted, data-driven ABM programs for our top strategic accounts—driving pipeline growth, accelerating deals, and increasing customer lifetime value across key industries. This role will focus on high-impact campaigns aligned to priority verticals including Financial Services, Telecommunications, and Automotive, leveraging industry-specific insights to personalize the buyer journey and deepen executive engagement.

This is a hands-on, strategic role that blends vertical expertise, ABM execution, and cross-functional leadership. The ideal candidate brings deep understanding of industry pain points, collaborates closely with sales and marketing teams, and thrives in a high-growth, customer-centric environment.

SHOULD YOU ACCEPT THIS CHALLENGE...

• Vertical-Centric ABM Campaigns: Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic accounts in priority verticals—tailoring messaging, content, and engagement strategies to industry-specific challenges.
• Cross-Functional Collaboration: Partner with sales, field marketing, campaigns, and product marketing teams to ensure campaigns are aligned with account objectives, vertical GTM strategies, and buyer personas.
• Data-Driven Insights & Reporting: Use tools like 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI. Translate insights into clear campaign optimizations and business recommendations.
• Executive Engagement: Collaborate with sales leaders to develop executive-level programs that drive alignment and trust with C-level buyers in key industries.
• ABM Innovation & Enablement: Drive new tactics such as themed call blitzes, strategic gifting, and multi-channel personalization. Enable sellers with tailored playbooks and outbound messaging aligned to industry pain points.
• Mentorship & Best Practices: Support junior ABM teammates by sharing playbooks, insights, and vertical knowledge to scale successful programs across regions.
• Budget Management: Manage and optimize ABM budgets, ensuring effective use of resources and clear tracking of program performance.

WHAT YOU’LL NEED TO BRING TO THIS ROLE...

• 5+ years of B2B field marketing experience, with at least 3+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments.
• Proven vertical marketing expertise—ideally in Financial Services, Telecommunications, or Automotive—with the ability to speak to industry-specific trends, buyer needs, and GTM motions.
• Advanced proficiency in ABM platforms (6sense, Demandbase), Salesforce CRM, and analytics tools such as Tableau.
• Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development.
• Excellent project management and communication skills, with a collaborative approach to working across sales, marketing, and executive stakeholders.
• Experience enabling sales teams with tailored messaging and account-based strategies.
• Team mentorship or leadership experience is a plus.
• Must be flexible and willing to travel to various locations, including international destinations if needed, to fulfill job responsibilities.

The annual base salary range is: $149,000-$224,000. 

Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations. 

This role may be eligible for incentive pay and/or equity. 

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events - check out purebenefits.com for more information. 

There is no application deadline and we accept applications on an ongoing basis until the job is filled.

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