Sr Manager Digital Strategy (Remote)

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Posted 8 days ago United States Salary undisclosed
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Job Description

Job Description

HGV Now Offers Day One Team Member Benefits!

What will I be doing?

Seeking a Sr. Manager Digital Marketing Strategy who is versatile, imaginative and energetic professional, passionate about providing best in class omni-channel experiences in the travel and hospitality industry.

They will serve as a champion and Subject Matter Expert (SME) for Direct marketing new buyer revenue generation campaigns. They will engage with members of other functional areas including Marketing operations, IT, Legal/ Compliance, Digital product, creative agencies and strategic partners.

They will be very focused with a strong attention to detail, solid business and product management skills, sufficient technology expertise to understand what is possible from a technical capability perspective, and the ability to articulate how solutions support new buyers and existing HGV owners.

They will drive company success through performing the following tasks to the highest standards:

  • Define digital marketing strategies to meet revenue generation goals for new business with a focus on market segments. Iterate and refine those messages for specific audiences and based on results.
  • Collaborate with the internal creative services team or outside agencies to develop marketing briefs/ concepts, messaging in order to optimize channel funnels
  • collaborate with data and operational teams to monitor program results and offer mix shifts from messaging to audience targeting
  • Continually track and report on campaign program metrics, conduct ROI analysis to figure out the effectiveness of strategic marketing programs and optimize campaign efforts accordingly.
  • Strong analytical skills is a requirement. They are comfortable analyzing data, assess trends in order to inform future marketing strategies
  • Regularly update key partners on marketing strategies, program results, and schedules
  • Experience using Analytical tools such as Excel, Google/Adobe, data visualization (Tableau) custom reporting and campaign management tools (Airtable)
  • Outstanding communication and influencing skills, comfortable operating at all levels with the business
  • Partner with cross-channel/ cross-functional teams to drive revenue generation campaigns on time and on budget
  • Analyzes campaign and customer data using spreadsheet (Excel) models, web/email analytics tools (Google/Adobe), data visualization (Tableau) custom reporting tools (Cognos) and campaign management software (Airtable)
  • Responsible for tracking, reporting and analyzing the performance of marketing campaigns, ad-hoc analytic requests and development/automation of regular reports
  • Analyzes A/B and multi-variate tests, communicates results and provide recommendations for future marketing strategies
  • Creates PowerPoint presentations to provide campaign insights to cross-functional teams
  • Conduct research and analyze benchmarking data in order to advise future marketing strategies
  • Support ad hoc analyses as assigned by management

We offer an excellent benefit package to our full-time Team Members that include medical, dental and vision insurance, 401K plan, Paid Time Off (PTO) program and extraordinary travel benefits!

Qualifications

What are we looking for?

Hilton Grand Vacations is a leader in the vacation ownership industry, operating with an unwavering commitment to innovation, quality, and continued growth. We believe that at the core of our company's success are our Team Members! To fulfill this role successfully, you possess the following minimum qualifications and experience:

  • A customer centric mentality
  • Ability to adapt to a fast-paced environment and collaborate across the organization
  • Critical thinker that seeks to understand "the what, the how, and the why"
  • Willingness to challenge the status quo and develop creative, engaging and intuitive solutions that will drive incremental revenue/ new buyers
  • Comfortable with data and data systems
  • Strong problem solving and analytic skills
  • Proficient in Excel, Word, Access, and PowerPoint.
  • Ability to handle multiple tasks in a fast paced environment.
  • 3+ years in an Agile product enhancement environment
  • Experience in gathering and writing business requirements

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.