Sr Director, Marketing Strategy and Operations | Remote, USA

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Posted 3 days ago United States Salary undisclosed
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Job Description

At Optiv, we're on a mission to help our clients make their businesses more secure. We're one of the fastest growing companies in a truly essential industry.In your role at Optiv, you'll be inspired by a team of the brightest business and technical minds in cybersecurity. We are passionate champions for our clients, and know from experience that the best solutions for our clients' needs come from working hard together. As part of our team, your voice matters, and you will do important work that has impact, on people, businesses and nations. Our industry and our company move fast, and you can be sure that you will always have room to learn and grow. We're proud of our team and the important work we do to build confidence for a more connected world.Who we are looking for:Optiv Marketing is seeking a candidate to join the Marketing leadership team and lead the Marketing Strategy & Operations function. This role also serves as a Chief of Staff to the Chief Marketing Officer. The ideal candidate is an experienced Marketing leader who knows what it takes to build the infrastructure or backbone of Marketing and processes to drive efficiency, automation, data-driven insights and success to our department goals. You would be a great fit if you love being hands-on, and are equally at ease defining lead management processes, analyzing data, creating strategic executive decks, and providing insights to inform marketing strategy and plans. Additionally, you are excited and skilled at motivating others, fostering collaboration and helping the team tackle challenges that accompany change and growth. Reporting to the Chief Marketing Officer with a team of 8 marketing professionals, this high-impact role will work closely with other marketing teams and key Optiv functions (finance, IT, sales, HR, etc.) to help manage and build Optiv's marketing strategy, operations, budget, annual plans, processes, projects/programs, reporting and tech stack. How you'll make an impact:Leading, managing and supporting a strong Marketing Operations team which includes five major functions: financial, reporting, project and program management, lead and database management, and the MarTech stack. Internal consultant / chief-of-staff to the chief marketing officer (CMO) or senior vice president of Marketing. Aid in creating and cascading marketing department goals, campaign priorities and recommending initiatives to achieve goals that align to the company's overall strategy.Drive alignment with Optiv business goals and objectives, partner strategy, sales strategy and marketing strategy to drive success in joint marketing efforts.Oversight and development of annual (and monthly) marketing budget planning, forecasting and tracking process.Plan, manage, and execute cross-functional initiatives, programs and projects; successfully manages dependencies and risks, and makes the right decisions to deliver on time and on budget.Continually work to simplify systems and processes cross-functionally within Marketing. Building and providing project status and visibility through automation/project management tool, WorkFront.Define appropriate metrics and manage the process to package these measurements into dashboards and reports to measure performance of the marketing team and determine maximum budget investment strategy.Manage the strategy, design, execution and operations of Marketing's lead management processes, funnel and reporting, in addition to health of marketing automation systems and marketing databases.Ensure full end to end lead management with Sales ops and manage and optimize the full lead journey including lead scoring, routing and efficient handovers to Sales.Oversee and ensure proper integrations and data alignment between all marketing technology including Marketo, Bizible, SFDC, Domo, WorkFront, financial tools, etc. Additionally, manage implementation and integration of new tools, renewal and contract negotiations for existing platforms and ongoing strategy and maintenance of tech stack.Development of a consistent marketing onboarding and training plan by function, working in collaboration with each marketing leader.Will manage a team of 8+ individual contributors/team lead(s).Qualifications for success:10+ years work experience - with at least 5 years of marketing operations experience in B2B high tech, with a focus on budgeting, lead management processes, reporting and marketing systems.Must have prior experience with Marketo, SFDC, Bizible and WorkFront.Proven ability to influence cross-functional teams without formal authority and to work in a fast-changing environment.Strong interpersonal, verbal and communication skills as well as the ability to work effectively and coordinate across multiple internal departments and external organizations.Demonstrated team leadership and management experience; highly collaborative, with the ability to develop effective working relationships across organizations: regional and global marketing teams, sales, sales operations and IT.Demonstrated ability and desire to coach and develop a team. Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI, forecasting. A unique blend of business, marketing, and technical acumen.Experience in or knowledge of broader Marketing functions, processes and outputs.Exceptional problem-solving, analytical, financial management and research skills.Ability to think strategically, but also have exceptional attention to detail in execution and project management skills. Ability and willingness to be a hands-on leader.Experience and understanding of IT security channel players and vendors - a plus. If you are seeking a culture that supports growth, fosters success and moves the industry forward, find your place at Optiv! As a market-leading provider of cyber security solutions, Optiv has the most comprehensive ecosystem of security products and partners to deliver unparalleled services. Our rich and successful history with our clients is based on trust, serving more than 12,000 clients of varying sizes and industries, including commercial, government and education. We have the proven expertise to plan, build, and run successful security programs across Risk Management, Cyber Digital Transformation, Threat Management, Security Operations - Managed Services and Identity and Data Management.With Optiv you can expect:• A company committed to championing Diversity, Equality and Inclusion through Affinity groups including but not limited to, Women's Network, Optiv Pride, Black Employee Network, and Veterans Support Network.• Work/life balance. We offer "Recharge" a flexible, time-off program that encourages eligible employees to take the time they need to recharge • Professional training resources, including tuition reimbursement• Creative problem-solving and the ability to tackle unique, complex projects• Volunteer Opportunities. "Optiv Chips In" encourages employees to volunteer and engage with their teams and communities. • The ability and technology necessary to productively work remote/from home (where applicable)Optiv is an equal opportunity employer. All qualified applicants for employment will be considered without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, status as an individual with a disability, veteran status, or any other basis protected by federal, state, or local law.