We are seeking a highly driven and self-motivated Social Media Specialist who will be responsible for developing high-quality content that drives engagement and growth across our social media platforms. The Social Media Specialist will be a key member of the Social Impact team, focused on brand recognition and reputation, equity initiatives, and strategic communications, collaborating with content, growth and product teams to share and further our brand story.
This is a full-time contract position. You will be expected to work during Study.com's Pacific Time business hours Monday - Friday. Additionally, you will use your own computer and have reliable access to high-speed internet.
What You'll Do:
- Develop multi-media content for Study’s organic social media channels aligned to the brand pillars and strategic messaging
- Identify opportunities for social media growth and ongoing engagement including, but not limited to, building relationships with social media influencers in the education and edtech industry
- Manage company-wide organic social media channels and content to ensure engagement by liking, sharing, and engaging with community members
- Monitor, track, and measure social media and public relations performance using third-party tools
- Evaluate conversation and comment trends to provide recommendations on community management best practices
- Craft content for communications materials including press releases, position statements, internal communications, award nominations, and presentations
- Coordinate public relations activities as needed including pitching, placing, monitoring, and tracking media coverage
- Cultivate media relationships, creatively leverage social media channels, research industry trends, and differentiate target audiences to achieve company goals
What You'll Bring to the Role:
- 3-5 years of experience in social media and communications
- Bachelor's degree in Communications, Marketing, or related field
- Demonstrated success designing and executing social media campaigns, ideally with integration across other marketing and communications channels
- Experience using third-party content management and measurement tools (e.g., Meltwater, Sprout Social) and multi-media content creation platforms (e.g., Canva)
- Proven track record developing communities across administrators, educators, and adult learners as well as the larger education ecosystem
- Exceptional English writing and editing skills for both internal and external communications
- Outstanding skills in critical thinking, analysis, and presenting with a clear point of view
- Collaborative spirit and ability to work with a wide variety of cross-functional stakeholders
- Strong attention to detail with a willingness to pivot and juggle competing priorities
- Proficiency in Microsoft Office software and knowledge of AP style