SEO Specialist

Company Description AUTODOC is the largest and fastest growing auto parts ecommerce platform in Europe. Present across 27 countries with around 5,000 employees, AUTODOC generated revenue of over €1.3 billion in 2023, supplying more than 7.4 million active customers with its 5.8 million vehicle parts and accessories for car, truck, and motorcycle brands. Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue. Catch the ride! Job Description Increase the traffic and performance of the company's websites with comprehensive SEO keyword research and clustering. Implements initiatives to increase site traffic through SEO techniques (title and meta-tagging, indexing, link building, keyword ranking, internal site architecture, and SEO-optimization of content). Analyses site performance, reviews metrics, and suggests solutions to improve SEO-optimization. Identifies opportunities to increase search engine ranking by evaluating traffic trends. Responsibilities SEO keyword research: search for commercial and transactional queries in auto topics, search synonyms of categories and vehicles for Google and other search engines. Search for the most important product features based on key search queries (distinction criteria for all product categories). Work with keywords and search intent (including Latent Semantic Optimization LSO). Proposal for optimizing product cards, linking and category branches. Proposal for the distribution of keywords on the pages, the proper use of categories and their synonyms. Automation of work using regular expressions, ready-made scripts and Google Sheets formulas. Do On-page SEO, analyse competitors and implement their successful practices to projects. Implementation of ChatGPT and other AI SEO tools. Monitor search engine algorithms and prepare projects for them in advance. Set and testing tasks for programmers, decomposing tasks. Use data in catalogues, ratings, technical documents, and Confluence for SEO needs. Requirements: 1+ year of relevant SEO experience Understanding user intent based on search queries, the ability to determine it. Understanding the importance of semantic clusters (SILO structure). Featured snippets optimization skills are must Skills in writing detailed content specs for blogs Skills in creating content templates Content localization skills will be a plus Excel skills will be a plus GEO understanding Fluent English (additional european language would be a plus) What do we offer? Competitive salaries based on your professional experience Fast growing international company with stable employment Annual vacation and 1 additional day off on your birthday Mental Wellbeing Program – providing you and your immediate family members with free and confidential mental and physical health support services for a wide range of personal and work-related issues. Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching Free English and German language classes Referral Program with attractive incentives Flexible working hours and hybrid work Join us today and let’s create a success story together! AUTODOC is Europe's leading online retailer for automotive spare parts. As the fastest-growing company in this sector with constant double-digit sales growth over last years to more than 1Billion € in 2021 we aim to further expand our position. Thanks to its successful expansion, AUTODOC is now represented in nearly 30 European countries. We pursue a strong customer focus through a needs-based assortment at competitive pricing supported by social media activities and technical support in the respective national language. The product portfolio currently includes around 4 million products from 1,400 brand manufacturers for more than 150 car-, over 20 truck- and nearly 160 motorcycle brands - from brake systems, body parts or tires up to air conditioning systems or newly launched parts for electronic vehicles. With AUTODOC SE headquarters in Berlin we do have offices in Poland, Ukraine, Moldova and recently opened in France and Portugal in order to form a truly international team.