SEO Analyst Manager | Digital Marketing (Full-Time, Remote)

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Posted 11 days ago United States Salary undisclosed
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Job Description

Description:

We're a marketing company with a purpose: we provide Search Engine Optimization and Thought Leadership services for B2B and B2C clients interested in improving their online presence and using SEO as a lead driver.


We are looking to expand our team by bringing on a new SEO Analyst. The SEO Analyst uses several reporting methods and tools to deliver true innovative insights to our clients. They work with platforms like Google Analytics, Google Search Console, Google Tag Manager, Screaming Frog, HubSpot, Ahrefs, and other tools and client's CRMs to compile data on ROI, SEO traffic & engagement, and website health. They use analytical thinking to determine what information is most helpful to clients each quarter.


This role works closely with Web Developers, Campaign Strategists, Campaign Managers, and a supporting Reporting Manager to analyze website performance and health, set up appropriate tracking and reporting dashboards at the beginning of each campaign, analyze SEO competition, and support technical conversations to ensure clients use best practices for their website design and technical SEO. The Campaign Strategists and Campaign Managers work directly with the client, but they rely on you to provide the insightful analysis of website performance and set up tracking that allows them to confidently connect our campaign efforts to client success.

. Requirements:

Prepare detailed onboarding and set up tasks for new clients, SEO Health Audits and Campaign Success Reports using Google Analytics (GA), Google Tag Manager (GTM), Google Search Console (GSC), CRMs and additional tools. Reports contain the following analyses:

  • Technical SEO website audits
  • Leads and conversion tracking, including ROI
  • Total and organic traffic trends
  • Keyword rankings
  • Sitemap and crawl errors
  • SEO competitors
  • Link quality
  • Mobile usability
  • Pagespeed
  • Analysis of above information and insights into what action can be taken on their website to promote website health
  • Create accurate Google Sheet Reporting Dashboards
  • Create accurate Google Slide Reports
  • Improve automation of Reporting Dashboards, Slides and templates
  • Set up GA and GTM accounts using best practices to achieve client objectives
  • Review client GA accounts and make sure they are set up properly
  • Set up tracking for client websites such as Goals, Events, Multi-Channel Funnels, and Ecommerce tracking
  • Suggest improvements to tracking and/or set up new tracking for clients
  • Troubleshoot client-specific GA and tracking challenges
  • Support Campaign Managers and Campaign Strategists by providing training on GA, GTM, GSC and other reporting tools/CRMs

To be successful in this role, you will be a skilled SEO Analyst who:

  • Has 4+ years of experience in Search Engine Optimization (SEO)
  • Has 2+ years of experience using GA, GSC, GTM and other reporting tools
  • Has experience working with multiple CRMs, especially HubSpot and Salesforce
  • Has experience working with multiple CMS, especially WordPress
  • Has superior analytical, problem-structuring, and problem-solving skills; experience synthesizing data into information, and presenting concise analyses
  • Has experience in creating GA and GTM tracking events and goals
  • Functional knowledge of JavaScript, CSS and HTML or is strongly desired
  • Managing project development and results alongside maintaining communications with the team or clients.
  • Is a skillful written & oral communicator
  • Is a dynamic leader who thrives in a fast-paced environment
  • Is a forever student - excited to learn more tools and develop reporting capabilities

Benefits:

  • 2 weeks of paid time off
  • 2 weeks of sick time
  • Standard federal holidays, nonstandard holidays including week between Christmas Eve and New Years off, as well the day after Thanksgiving.
  • PTO increases by 2.5 days per year of employment
  • 401(k) with $500 employer match after 6 months of employment
  • Health, dental, and vision insurance after 1 month of employment
  • Tech/office upgrade stipend after 2 years of employment

To apply:

Please send a resume and a cover letter explaining why your personality, professional strengths, and prior experience make you a good potential match for this role. Please direct your message to our Recruiting Specialist.


Our process:

We respond to qualified applicants with a brief email questionnaire. Strong candidates will be invited to interview with our Recruiting team. The second interview would include a Senior Team Member and our head of Training and Development.

Thank you!


Internal Thought Leadership Requires Diversity and Inclusion at Every Level

We are committed to excellence and this means creating a workplace that celebrates the diversity of our employees. We are an equal opportunity employer and do not discriminate on the basis of race, sex, age, sexual orientation, gender identity and/or expression, religion, disability, marital status, veteran status, or national origin. We value this variety of viewpoints and look forward to you adding your unique voice.


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