Note: This is a remote opportunity (Northeast locations preferred) with compensation dependent on candidate's geographic location, overall experience, and skill level.
As a member of Global Brand & Communications team, the Senior Marketing Program Manager leads integrated marketing campaigns and sponsorship programs aimed at promoting brand awareness, attracting talent, and contributing to overall employee experience. This role will be responsible for managing all aspects of external sponsorships/partnerships and leading activations that promote the Liberty brand as an employer, to help build talent pipeline.
Manage a sponsorship portfolio that supports internal tech and DEI business partners
Lead complex integrated marketing campaigns and sponsorship programs from strategic planning to execution
Serve as day-to-day contact with external sponsorship partners; manage asset/contract negotiation, build success activations and programming to bring partnerships to life
Build unique sponsorship programming aimed at building Liberty employer brand and attracting talent
Manage the development of creative executions that bring campaigns to life (all elements of branding including booth design, communications, social media assets,)
Demonstrate openness, logic and sound reasoning to address others' concerns and gain support of marketing programs
Partner with the analytics team to develop and measure the effectiveness of integrated marketing campaigns and sponsorships
Use analytics to optimize and inform future decisions and negotiations
Foster strong relationships within department and cross-functional partners
Create presentations that are well-organized and support recommendations to senior management
Independently lead meetings
Actively seek to expand and integrate marketing knowledge and skills into recommendations
Work samples may be required of selected candidates.
Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required; MBA preferred. 8+ years of relevant and progressively more responsible experience within a marketing-driven organization.
7-10 years of project management/account management experience with solid background in integrated marketing and sponsorships
Experience in end-to-end execution of successful marketing campaigns and sponsorship activations
Proficient in understanding multiple marketing disciplines and how they connect
Experience in working directly with creative departments and external creative agencies
Performs well in a fast-paced environment
Strong oral and written communication skills
Sponsorship Management experience preferred
At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust and respect. Here, you'll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.
Liberty Mutual has proudly been recognized as a "Great Place to Work" by Great Place to Work® US for the past several years. We were also selected as one of the "100 Best Places to Work in IT" on IDG's Insider Pro and Computerworld's 2020 list. For many years running, we have been named by Forbes as one of America's Best Employers for Women and one of America's Best Employers for New Graduates-as well as one of America's Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit:
We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit:
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.