Senior Paid Acquisition Manager (Remote)

Posted 4 days ago United States Salary undisclosed
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Job Description

IMPORTANT: Please only apply if you have direct-to-consumer ECOMMERCE and FACEBOOK ADS experience. All other applications will be rejected.


About iRestore


iRestore is a fast-growing direct-to-consumer eCommerce brand. Our mission is to do good in the world by empowering people to look and feel their best with innovative health & beauty products that promote confidence and a youthful appearance.


We're en route to becoming a major global beauty brand to help over 1M people and hit the $100M mark over the next 3-5 years. This is a unique and rare opportunity to build a team of talented individuals around yourself and join a high-growth rocketship-type company that understands how to both work hard and have fun at the same time.


About The Position


Our marketing team is looking for a motivated and creative performance advertiser to join us in managing and scaling our digital acquisition channels. iRestore attracts a diverse range of customers, with visitors coming from organic, paid, and owned channels.


You will serve as the key strategist and day-to-day lead of the paid media team, which includes in-house team members and agencies to manage. You will be responsible for analyzing advertising performance, managing the ad content/creatives funnel, and developing key acquisition strategies.


Ideal Candidate:


The ideal candidate for this role has extensive experience growing and scaling a digitally native brand. You must have exceptional analytical skills and the ability to identify high-leverage opportunities that help to maximize growth. You must be passionate about immersing yourself in the data, leading the day-to-day execution, and scaling ads with content and creatives.


What You'll Do:


  • Manage paid digital channels to drive DTC growth, including Facebook Ads, Google/Bing paid search, Youtube, and other ad channels, with the goal of growth and maximizing ROI
  • Oversee lead generation and growth of communication channels (Email, Messenger, SMS)
  • Strategize and execute on advertising and lead acquisition initiatives ongoing and for specific product launches or promotions
  • Utilize a data-driven approach to run marketing experiments, implement attribution models and KPIs/reporting systems to support marketing decisions
  • Own acquisition, retention, and all ecommerce analytics (LTV, AOV, CAC) to maximize ROI and customer experience
  • Manage and build a team of advertisers and agencies focused on growth
  • Drive a roadmap of channel optimization via creative testing, CRO, targeting refinement, and validate new channel opportunities
  • Collaborate with team on processes and procedures to optimize efficiency in all aspects of advertising and content creation


To Be A Good Fit For This Job, You Must Have:


  • 3+ years of relevant experience with DTC eCommerce advertising, paid acquisition, marketing analytics, and web platforms (Shopify preferred)
  • Experience directly executing in Facebook Ads Manager
  • Experience managing Paid Search ads (Google, Bing)
  • Experience with Youtube Ads
  • Experience with communication channels (Email Marketing, Messenger, SMS)
  • Strong analytical skills in Google Analytics and interpreting ad platform data
  • Experience managing and building a team to scale growth
  • Experience building processes and procedures to manage team
  • Experience with Excel and Google Suite
  • A strong bias towards execution
  • A desire to get your hands dirty in a small company where your work matters
  • Startup scaling/growth experience a plus
  • Web CRO platform experience a plus
  • Klaviyo experience is a plus
  • Amazon and marketplace experience is a plus


Competitive Compensation and Benefits:


  • Competitive salary, including discretionary performance-based bonuses
  • Vacation Time is 12 days for the first year and Sick Time of 8 days per year
  • Fully paid health benefits (medical, dental, vision, and life insurance)
  • Fitness credit - your physical and mental health is super important
  • Kindle/Audible credits - We really value lifelong learning and personal development
  • Free iRestore Products! (In case you or someone you love is losing hair)
  • Paid Parental Leave
  • Fully remote work culture