Senior Marketing Analyst

Profile Workstyle: Remote, work from almost anywhere Reports to: VP, Data & Analytics for Site & Marketing Classification: Exempt, Salary Leadership Team: OBLT Travel Expectations: Minimal travel for team meetings and industry events What we’re looking for: We’re looking for a data-savvy and strategic Senior Marketing Analyst to join Custom Ink’s Data & Analytics team. In this impactful role, you’ll dive deep into marketing performance data to uncover trends, measure campaign effectiveness, and optimize customer acquisition strategies. As a critical partner to our marketing and product teams, you’ll drive actionable insights that enhance customer experiences, improve ROI, and support business growth. 5-7+ years of experience in marketing analytics, preferably in an e-commerce environment. A bachelor’s degree in Marketing, Statistics, Economics, Mathematics, or a related field (Master’s degree is a plus). Advanced proficiency in SQL, with experience using R or Python for data extraction and analysis. Hands-on experience with data visualization tools (e.g., Tableau, Looker, or Google Data Studio). Strong understanding of web analytics platforms like Google Analytics and Google Tag Manager Familiarity with marketing automation platforms and A/B testing methodologies. Excellent communication and presentation skills to convey complex data insights to diverse audiences. A proactive problem-solving mindset and curiosity to identify opportunities for improvement. Ability to thrive in a collaborative environment and align efforts with cross-functional teams. Strong business acumen, with an understanding of e-commerce KPIs and customer behavior. Experience with Media Mix Modeling (MMM) is a plus. Compensation: We are committed to providing pay transparency and equitable compensation. For this salaried exempt position is $129,000 - $167,000 plus a performance bonus targeted at 5% of base salary, tied to individual/company performance and continued retention. Placement within the range is determined by a variety of factors, including but not limited to: knowledge, skills, years & depth of experience, and equity with internal team members. The perks! Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays. Comprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan to support your and your family’s well-being. Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners. Family-Friendly Benefits: Fully paid parental leave of up to 12 weeks, adoption assistance, and family-building benefits. Financial Wellness: Plan for the future with a 401(k) retirement plan with company matching, complimentary life & AD&D insurance coverage, and access to financial planning resources. Professional Development: Grow your career with access to training programs, certifications, and tuition assistance. What you’ll do: Analyze Marketing Performance: Use data to evaluate marketing campaigns across channels (email, social media, search, and display). Identify patterns in Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rates, and Customer Lifetime Value (CLTV) to uncover opportunities for growth and efficiency. Develop Analysis Tools for Marketing Teams: Build compelling dashboards and reports to track key performance metrics and enable data-driven decisions. Share insights with technical and non-technical audiences through clear and actionable reporting. Optimize Customer Segmentation and Targeting: Leverage data to identify valuable customer segments based on demographics, behaviors, and purchase history. Work with marketing teams to design personalized strategies that resonate with these segments. Refine Marketing Attribution: Design and implement attribution models to measure the effectiveness of marketing touchpoints. Use these insights to recommend channel investments and optimize marketing spend. Lead A/B Testing and Experimentation: Develop and execute A/B tests for marketing campaigns. Analyze test results to provide actionable recommendations and improve performance metrics. Collaborate with cross-functional teams: Partner closely with marketing, product, and data science teams to align goals and incorporate insights into decision-making. Foster a culture of data-driven collaboration. How you’ll be measured: Delivering actionable insights that improve marketing performance, including increased campaign ROI and customer retention. Development of intuitive and impactful dashboards that drive decision-making across teams. Successful implementation of customer segmentation strategies that improve campaign targeting and personalization. Optimization of marketing attribution models, enabling smarter budget allocation and investment decisions. Contribution to a culture of data-driven innovation by collaborating effectively across teams and providing thought leadership in marketing analytics. How you’ll make a difference: At Custom Ink, data is at the heart of how we engage customers, refine strategies, and innovate. As a Senior Marketing Analyst, your expertise will drive impactful marketing decisions, improve customer experiences, and deliver measurable business outcomes. By leveraging your skills in analytics and storytelling, you’ll empower our teams to make smarter decisions and help us connect with customers in meaningful ways. Cover letters are preferred (not required), Custom Ink values individuality, so use your judgment and write to us in your own voice. CustomInk, LLC (""Custom Ink"") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law. Custom Ink uses E-Verify to confirm the employment eligibility of all new team members. To learn more about E-Verify, including your rights and responsibilities, please click here. Custom Ink will only consider applicants who reside in states where it is registered to do business as an employer. We are currently not registered in the following states: AK, AR, CT, HI, ID, IA, KS, KY, LA, ME, MI, MS, MO, MT, NE, ND, NH, NM, OK, RI, SD, UT, VT, WV, WY. Don't see your dream job, or a role that aligns with your skills/interest? Custom Ink is always interested in connecting with talented folks interested in a career with us. Please introduce yourself, by dropping your contact info and resume, and we'll follow up! Custom Ink, the leader in custom apparel for groups and communities, is all about bringing people together. That's what inspires our innovative online platform, world-class customer support, and award-winning work environment. With 1,800+ team members (“Inkers”), we are passionate about the success and well-being of our team and have earned frequent recognition as a top workplace from such organizations as Fortune Magazine and The Washington Post. Our customers are counting on us to come through for them, and that’s important to all Inkers - no matter what role they’re in. Custom Ink is committed to being a diverse and inclusive company where every team member feels a deep sense of belonging, is heard, valued, and can thrive as their authentic self. To learn more, check out our Standing for Community page.