Senior Director of Digital Marketing-REMOTE OPTION

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Posted 5 days ago United States Salary undisclosed
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Job Description

Why us?

Sage Hospitality Group is looking for a Senior Director of Digital Marketing to join our team.

As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.

We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We're not afraid to forge our own path. After all, it's what industry leaders do. That's why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do-it's really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!

Job Overview

The Senior Director of Digital Marketing assists with the development, implementation and management of online marketing programs, websites, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candida te demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotels to create branded and unique property identities with forward - looking positioning statements, supported with online and offline content and initiatives that de velop the hotels' identity.

Responsibilities

• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third - party sites

• Work with designated hotels and agen cies to ensure that hotel websites are optimized using current best practices for SEO

• Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing

• Conduct and t rack on - going email marketing campaigns for a variety of hotel business units

• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions

• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs

• Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed

• Monitor trends, onli ne media, brand reputation and ensure management responds accordingly to online travel and review websites.

• Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisio ns

• Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs

• Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner

• Utilize current reporting from agencies and third - party sources to drive improved content, PR initiatives, and decisions

• Recommend changes and new reporting based on changes in technology or other areas in con junction with changing business needs

• Work with designated hotels to create forward - looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral

• Direct, manage or assist in the development of break - t hru creative materials, online and offline, to support both corporate and property marketing goals

• Assist designated hotels with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materials

• Ma intains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.

• Current search engine optimization (SEO) strategies

• Use of content management systems (CMSs) to update hotel websites