Sales Team Lead

Role Overview

We are looking for an experienced and hands-on Sales Team Lead to guide a team of Sales Representatives responsible for converting warm leads into paying customers. This role is ideal for someone with strong phone-based sales experience, proven coaching ability, and the discipline to drive performance in a target-led environment.

You will oversee day-to-day sales activity, support new hire ramp-up, coach representatives through call reviews and roleplays, monitor performance metrics, and help ensure that warm leads are handled quickly and effectively. The role requires a balance of commercial urgency, people leadership, operational discipline, and a genuine commitment to helping families find the right educational support.

Job Details

Work Arrangement: Work from home

Shift/Schedule: Shifting schedule supporting UK business hours initially, with possible coverage anytime between 3:00 PM and 12:00 AM PH time, including potential weekend shifts. As the business expands into the US market, you may also support US market coverage, so strong flexibility with schedule and shift changes is required.

Contract Type: 6-month contract role, with possibility of extension

Key Responsibilities

• Lead, coach, and support a team of Sales Representatives handling warm inbound leads.
• Ensure leads are contacted, followed up, and managed quickly so they do not go cold.
• Monitor daily and weekly performance against sales, revenue, conversion, and activity targets.
• Review call quality, CRM notes, follow-up discipline, and sales pipeline management.
• Provide regular coaching, feedback, roleplays, and performance guidance to improve rep effectiveness.
• Support onboarding, nesting, and ramp-up for new Sales Representatives.
• Help calibrate hiring standards by identifying the sales behaviors, communication skills, and customer handling style needed for success.
• Partner with training, quality, client success, and sales leadership teams to improve performance and consistency.
• Identify performance gaps early and support action plans, coaching plans, or performance improvement plans when needed.
• Prepare and share performance updates, insights, and recommended actions during regular business reviews.
• Reinforce the company's mission, customer experience standards, and consultative sales approach across the team.

Requirements

• Proven experience in sales, telesales, outbound telemarketing, consultative selling, or phone-based customer conversion.
• Previous experience as a Team Lead, Sales Supervisor, Sales Coach, Senior Sales Representative, or similar leadership role.
• Experience supporting UK or US market sales teams is preferred.
• Strong understanding of sales KPIs, including conversion rate, sales count, billing revenue, booking revenue, and pipeline activity.
• Excellent verbal and written English communication skills.
• Strong coaching skills, including the ability to give clear feedback and improve rep performance.
• Comfortable reviewing calls, CRM records, follow-up activity, and sales reports.
• Strong organization, time management, and prioritization skills.
• Confident working with targets, dashboards, and performance reviews.
• Able to work independently while coordinating effectively with cross-functional support teams.
• Flexible, hands-on, and willing to adapt as the team scales and business needs change.

Preferred Profile

• Background in education, tutoring, EdTech, B2C sales, or contact center sales leadership.
• Experience leading warm-lead or inbound sales campaigns.
• Experience using CRM systems, sales dashboards, and reporting tools.
• Comfortable working in a fast-paced peak-season environment.
• Able to balance empathy for customers with strong sales execution and accountability.

Success Metrics

Performance may be measured through team conversion rate, billing revenue, sales volume, booking revenue, lead response speed, follow-up completion, CRM accuracy, call quality, coaching completion, rep ramp-up, and overall team performance against targets.