Retention Manager

📲💻 Project:

MarketRaces is revolutionizing how users engage with financial markets by transforming market dynamics into an interactive horse racing game. Our platform makes financial education fun, competitive, and rewarding.

🌎 Location:

Europe, preferably Cyprus, or Ukraine with the ability to travel abroad.

👬 Why we have opened this vacancy:
Team extension.

💻 Type of cooperation:
Remote, full-time.

📋 Your responsibilities on the project will be:

1. Player Retention & Engagement Strategy
• Develop data-driven retention strategies to increase active users and reduce churn.
• Work closely with CRM, email marketing, and in-game messaging teams to create engaging campaigns.
• Analyze player behavior, deposit trends, and session frequency to personalize offers.
2. CRM & Lifecycle Marketing
• Design automated retention campaigns (emails, push notifications, SMS, in-app messages) based on user segments.
• Build player lifecycle journeys (welcome flows, reactivation campaigns, VIP programs, churn prevention).
• Optimize loyalty programs and rewards for long-term player engagement.
3. Bonus & Promotion Management
• Create and optimize bonuses, cashback programs, daily challenges, and seasonal promotions.
• Implement A/B testing to measure the effectiveness of different promotions.
• Ensure bonuses align with revenue goals and prevent bonus abuse.
4. VIP & High-Value Player Management
• Develop exclusive VIP retention strategies to retain high-value players (whales).
• Personalize offers for top depositors through tailored rewards, events, and account managers.
5. Churn Prevention & Win-Back Strategies
• Identify early signs of churn using behavioral analytics and predictive modeling.
• Create win-back campaigns for inactive players through special promotions.
• Implement exit surveys and feedback loops to understand why users leave.
6. Data Analytics & Performance Reporting
• Track key retention KPIs: DAU, MAU, Retention Rate (D1, D7, D30), LTV, and Churn Rate.
• Use tools like Google Analytics, Mixpanel, Amplitude, Power BI, and SQL to measure retention performance.
• Present insights and actionable reports to the leadership team.
7. Compliance & Responsible Gaming
• Ensure retention strategies align with gambling regulations and responsible gaming policies.
• Work closely with the customer support and KYC teams to prevent fraud and promote ethical engagement.

👨‍👩‍👧‍👦 Team:

Executive Team Department, Company owners (4 people), Product Owner, Acquisition Manager

🗞 Our requirements to you:

• 5+ years of experience in player retention and lifecycle marketing.
• Deep understanding of CRM & Marketing Automation tools.
• Proficiency with Google Analytics (GA4), Power BI, Mixpanel, and Amplitude.
• Hands-on experience with A/B Testing and performance optimization.
• Strong experience in designing and managing loyalty programs and promotions.
• Experience in the iGaming or fintech gaming industries.
• Upper-intermediate or higher English level.

💥 It would be cool if you have experience with:

• AI & Predictive Analytics for churn prediction and player segmentation.
• VIP & High Roller Management.
• Omnichannel Retention Strategies (email, push, SMS, Discord, in-app messaging).

👨‍💻 Interview process:

• Call-acquaintance
• HR Interview
• Final Interview