REMOTE - Senior Marketing Specialist

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Posted 2 days ago United States Salary undisclosed
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Job Description

An employer is seeking a Senior Marketing Specialist to join a Digital Health Company. This individual will be responsible for developing marketing initiatives for one of the following segments: acute, post-acute, or health plans. This is a strategy and execution role, and the team is looking for someone to fully own the strategy and direction for this segment. He/she will create and manage demand creation and lead generation to create brand awareness. This individual will manage events, campaign creation, thought leadership, digital marketing, website messaging, and advertising. He/she will partner with the sales team to support efforts on the sales process, while also partnering with the Product team and Marketing team in the organization. This is an exciting role in a fast-paced environment with a growing team there is lots of room for growth within the organization!

Analytical/ data driven

Experience within the acute or post-acute space

Demonstrated demand and lead generation success
Bachelors degree, with a focus on marketing preferred

3+ years relevant marketing experience within Healthcare industry (Acute, Post Acute or Health Plans preferred)

Previous experience with marketing technology (Salesforce, Marketo, Hubspot, etc.)

Experience working with a sales team, driving sales and driving campaigns

Experience deploying and strategically monitoring email marketing campaigns

Excellent interpersonal and communication skills, both verbal and written