(Remote)Senior/Lead Sales Marketing Specialist

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Posted 24 days ago United States Salary undisclosed
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Job Description

Outcomes and Activities:


  • Develop and maintain comprehensive sales toolkits that package our value proposition in a compelling manner.
  • Create and execute an experience that seamlessly integrates digital and offline marketing channels to support the sales organization's goals and business objectives.
  • Conduct ongoing market research to cultivate your expertise about our industry, customers, offerings, and the competitive landscape.
  • Develop programs that challenge the status-quo, build intrigue, overcomes barriers and objections, and highlights our key differentiators.
  • Consistently measure and communicate the impact of initiatives.
  • Writes clear and concise creative briefs, test documents, test plans and
  • strategies, driving continued performance and optimization against KPIs across
  • channels.
  • Develop learning agendas and test plans to continually optimize creatives based
  • on audience insights and in-market performance.
  • Knowledge and Skills:
  • Fluent in business economics to understand where marketing creates leverage to drive growth.
  • Can synthesize insights to identify new recommendations to improve marketing and business results.
  • Experience developing an efficient and effective end-to-end funnel journey.
  • Fluent in MarTech with a clear understanding of what capabilities can enable
  • growth.
  • Confident with interpreting analysis and structuring analytical requests.
  • Hypothesis-led and data-driven in all marketing intent.
  • Can break a strategy down into a structured testing plan / learning agenda.
  • Can break a strategy down into an actionable plan that accelerates speed to
  • market.
  • Highly effective communicator who makes complex ideas easy to understand.

Senior/Lead Sales Marketing Specialist

  • Self-driven, motivated to help, and able to perform with minimal supervision in a team environment.
  • Operates with a growth mindset, displaying a strong aptitude for expanding their skillset.
  • Role specific:
  • Thrives on the opportunity to lead and build new opportunities in an undefined space, collaborate and drive for results.
  • Ability to map out a cross-channel customer journey and execute a strategy to optimize our marketing.
  • Ability to build relationships and influence internal decision makers with formal recommendations and informal networking.
  • Experience working with marketing automation systems, such as Pardot, Marketo, HubSpot, Eloqua, etc., creating HTML emails and landing pages.

Requirements:

  • Bachelor's Degree.
  • 3+ years of B2B or B2C digital marketing experience in a marketing organization
  • of at least 20 (client-side or agency).
  • 1+ years writing creative briefs and partnering with creative teams.

Preferred:

  • 1+ years working with marketing technology platforms and tools.
  • 3+ years working with marketing technology platforms and tools (Lead).
  • 1+ years of experience in an agile operating model.
  • 1+ years of marketing experience in financial services or other highly regulated
  • industries.
  • 1+ years of experience supporting/communicating with a remote Sales team or
  • automotive dealers preferred.
  • Experience with marketing automation tools such as Eloqua, Pardot or Marketo.
  • Product marketing experience a plus.