(Remote)B2C Mid/Senior Digital Marketing Specialist

Outcomes and Activities:

• Develop and execute comprehensive campaign strategies using a variety of digital marketing channels, such as website marketing, digital advertising, social, and multi-media content marketing to drive demand.

• Ongoing strategizing and optimization of paid digital channels, including search, display, social, SEM and SEO, based on learnings and data to meet defined outcomes.

• Measure and report performance of digital marketing campaign results against goals (ROI and KPIs).

• Conduct ongoing market research to identify trends and competitor marketing movements.

• Provide strategic direction on the corporate website to correlate with marketing campaigns, identify new features to enhance the user experience, drive traffic through organic and paid search; enhance SEO and digital advertising ads; develop keyword and campaign strategy and testing.

• Collaborate with Marketing, Sales, Product and Analytics teams to produce new and creative growth strategies with the goal of acquiring new and maintaining current customers.

• Writes clear and concise creative briefs, test documents, test plans and strategies, driving.

• Develop learning agendas and test plans to continually optimize creatives based on audience insights and in-market performance.

Knowledge and Skills:

• Fluent in business economics to understand where marketing creates leverage to drive growth.

• Can synthesize insights to identify new recommendations to improve marketing and business results.

• Experience developing an efficient and effective end-to-end funnel journey.

• Fluent in MarTech with a clear understanding of what capabilities can enable

growth.

• Confident with interpreting analysis and structuring analytical requests.

• Hypothesis-led and data-driven in all marketing intent.

• Can break a strategy down into a structured testing plan / learning agenda.

• Can break a strategy down into an actionable plan that accelerates speed to

market.

• Highly effective communicator who makes complex ideas easy to understand.

• Self-driven, motivated to help, and able to perform with minimal supervision in a

team environment.

• Operates with a growth mindset, displaying a strong aptitude for expanding their

skillset.

Role specific:

• Ability to set measurable objectives and key performance indicators based on business needs.

• Quick thinker, with an ability to understand and interpret information promptly and effectively.

Requirements:

• Bachelor's Degree.

• 1+ years of B2B or B2C digital marketing experience in a marketing organization

of at least 20 (client-side or agency).

• 1+ years writing creative briefs and partnering with creative teams.

Preferred:

• 1+ years working with marketing technology platforms and tools.

• 1+ years of experience in an agile operating model.

• 1+ years of marketing experience in financial services or other highly regulated

industries.

• Proficient in MS Office and Adobe Creative Suite.

• Experience developing marketing materials, including but not limited to website,

Google Ads, sales support materials, HTML, emails, landing pages,

presentations, print ads, etc.

• Experience working in marketing automation systems, such as Pardot, Marketo,

Hubspot, Eloqua, etc., creating HTML emails and landing pages.

• Experience designing websites and/or working in CMS website platforms, such

as WordPress, Drupal, Joomla! , etc., and/or portal platforms such as Liferay.

• Experience with SEO and Google Analytics.