Regional Sales Manager

About the Team/Role

The Regional Sales Manager will lead and coach a team of Territory Sales Managers in the U.S. to drive new customer acquisition and revenue growth within the HVAC, Plumbing, and Electrical contractor segments. Reporting to the VP of Sales, you will be responsible for the frontline execution of the sales strategy, ensuring your team meets regional targets through disciplined sales motions and operational excellence.

How you’ll make an impact

Team Leadership & Development

• Coaching: Lead and develop a team of Territory Sales Managers, focusing on professional growth, skill building, and quota attainment.

• Culture: Foster a high-performing, accountable culture centered on clear expectations, consistent feedback, and results.

• Performance Management: Conduct regular 1-on-1s, pipeline inspections, and territory optimization sessions to ensure consistent performance.

• Talent Management: Assist in attracting and retaining top sales talent to build a strong leadership bench.

Sales Strategy & Execution

• Revenue Accountability: Own the team’s sales targets, taking responsibility for pipeline growth, forecast accuracy, and closed revenue.

• Process Discipline: Implement repeatable, data-backed sales motions to ensure consistent execution across the team.

• Operational Excellence: Utilize CRM and sales analytics tools to monitor KPIs, conversion rates, and performance trends.

• Marketing Alignment: Partner with Marketing to improve lead quality and follow-up conversion from demand generation activities.

Market Engagement & Collaboration

• Market Expertise: Execute go-to-market plans targeting the specific buying behaviors of HVAC, Plumbing, and Electrical trades.

• Cross-Functional Support: Collaborate with Product, Marketing, and Customer Success to ensure customers realize the full value of the platform.

• Feedback Loop: Act as an advocate for customers by sharing field insights with leadership to inform product and service improvements.

Experience you'll bring

• Experience: 5–8+ years of progressive sales experience, with at least 2+ years of experience leading or mentoring sales teams, ideally within SaaS or fintech.

• Must be located within the U.S. to support the assigned U.S.-based sales team.

• Education: Bachelor’s degree preferred

• Industry Knowledge: Understanding of SMB contractor markets, specifically HVAC, Plumbing, or related trades.

• Operational Rigor: Strong command of sales pipeline dynamics and forecasting in a fast-paced environment.

• Technical Skills: Proficiency in Salesforce and modern sales enablement or analytics tools.

• Collaborative Mindset: Ability to work effectively across Marketing, Product, and Channel teams.

The pay for this role is performance-driven and designed to reward top performers. This position is eligible for a lucrative, uncapped commission plan.

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.

Pay Range: $105,500.00 - $124,100.00