Regional Sales Manager

 Published 3 days ago
 United Kingdom
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Changing the way people think about waste.

Help us make a difference as a Regional Sales Manager covering our South West Depots in Bristol, Gloucester, Taunton, Exeter, Newton Abbot and Cornwall

A quick look at the role.

The Regional Sales Manger will motivate, direct and manage a team of 17 sales and account managers to achieve the sales targets across the South West.

The Regional Sales Manager will drive the development and execution of creative commercial and marketing strategies to enhance profitability for I&C. Collaborate closely with regional sales and business improvement teams, as well as regional account managers, to retain and expand our customer base. This includes securing new key accounts and cultivating a robust pipeline for sustained growth.

Take the lead in managing and nurturing the business relationship between the South West region and its key regional clients. This encompasses delivering on commercial objectives, developing growth opportunities, negotiating contracts, and ensuring adherence to KPIs, SLAs, and compliance standards.

Why it’s an opportunity not to be wasted.

  • Leading, supporting and motivating a sales and account management team to deliver against their set targets utilising employee practices including performance management processes and employee development to meet the business KPI’s and customer requirements.
  • Implementing commercial strategies to retain the customer base and to grow contribution from existing customers through active contact and/or account management. There is also a need to secure new business opportunities by agreeing and developing new and existing products with new customers.
  • Developing and implementing a strategy to secure new key accounts; identify opportunities and build a pipeline, ensuring both product and customer diversification are achieved.
  • Identifying and securing new business tendering opportunities, explore their commerciality, viability, chances of success and fit within the capability of the I&C depot network.
  • Building key internal and external relationships with both customers and suppliers at all levels.
  • Working closely with operations to ensure quality of service and account retention through the regional account manager’s, business improvement manager’s and account executives.
  • Accountable for developing new and innovative sales and marketing campaigns using various medias and will have strong presentation, selling, negotiating and influential skills.
  • Providing strong leadership and management skills across sales and account management across varying geographies and customers.


Here’s what we require:

  • Excellent leadership and people management skills in sales environment.
  • Strong Commercial background and awareness.
  • Excellent analytical skills.
  • Excellent coaching/development skills.
  • Articulate, confident and assertive.
  • Analytical and able to quickly assess issues and recommend and/or implement solutions.
  • Robust and resilient, able to absorb pressure and respond positively.
  • Experience of building and maintaining customer relationships.
  • Solid pragmatic approach to delivering to tight deadlines and targets.
  • Ability to plan, organise and prioritise.
  • Hold a full UK driving licence.


And here’s why you’ll love it at Biffa.

  • Competitive salary + Bonus scheme.
  • Car or allowance.
  • Generous pension scheme.
  • Medical and dental scheme.
  • Retail and leisure discounts.
  • Holiday and travel discounts.
  • Bike to work scheme.

At Biffa, we love working with waste. Whether we’re turning it into sustainable power, finding new ways to recycle it or simply keeping it off the streets, we believe every day is an opportunity to improve the lives of millions. It’s a view that’s shared by our 11,500+ people around the country, who trust us to provide them with a career that’s always rewarding, often challenging, but never dull. And it’s why we’re the UK’s No. 1 choice for business waste management.

Dedicated to diversity.

At Biffa we believe different ideas, perspective and backgrounds are key to developing a creative working environment that delivers real results. It’s why you’ll find us championing diversity and equality at every turn.

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