Public Relations Account Executive
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AI Summary
Manage PR programs and strategy in assigned markets while acting as a liaison between VISIT FLORIDA and in-market agencies. Oversee media missions, press trips, and content creator campaigns to promote Florida destinations.
VISIT FLORIDA shares Florida sunshine with the world. As the state’s official tourism marketing organization, VISIT FLORIDA has been charged with selling an extraordinary vacation product since 1996. As part of our Public Relations team, we're looking for a savvy, detail-orientated, motivated professional to fill our Public Relations Account Executive role. This position will assist with public relations (PR) initiatives for VISIT FLORIDA and implement projects and programs within assigned markets, while working through in-market agencies to ensure contract deliverables are being provided as scheduled and within assigned project budget.
This role has the opportunity to be remote, but must be located in Florida. Preference to be located in our corporate office located in Tallahassee, Florida.
Core Responsibilities:
This role has the opportunity to be remote, but must be located in Florida. Preference to be located in our corporate office located in Tallahassee, Florida.
Core Responsibilities:
- Manage PR programs in assigned markets, including strategy development, budgeting and execution of PR initiatives. Act as a liaison between agency offices and VISIT FLORIDA.
- Oversee the agencies in planning and executing media missions and events, campaigns, press visits, content creator campaigns, PR stunts and broadcast opportunities.
- Work with Florida destination Partners to provide opportunities to showcase their destination and educate them on assigned markets, trends and research.
- Coordinate and implement group FAM (familiarization) tours and individual press trips with journalists and/or content creators from assigned markets. Work with destination Partners to secure accommodations, itineraries, transportation, attraction tickets, etc.
- Develop and maintain media list with top-tier journalists and content creators in assigned markets. Ensure relationships with top journalists and content creators are maintained via desk side appointments, phone calls, media receptions, media mission trade shows and events, press trips, and in-market events.
Minimum Qualifications:
- Bachelor’s degree in Communications, Journalism, Marketing or related field
- 3+ years of professional experience
- Experience managing consumer, travel trade and/or business PR campaigns, including developing strategy, creating plans, writing, pitching, and collaborating with an integrated marketing team
- Strong understanding of the role of content, social media, content creator marketing and media relations in a dynamic organization
- Able to build and maintain relationships with agencies, journalists, content creators, and VISIT FLORIDA Partners. Strong understanding of travel trends and ability to showcase Florida destinations
- Ability to successfully manage multiple projects and agencies. Excellent organizational skills with demonstrated ability to prioritize workload and attention to detail
- Position includes travel that will require a valid license and passport
Why Join Us?
We offer more than just a job; we offer a chance to make a real impact. You'll be part of a knowledgeable, passionate, and fun team that truly loves what we do. We offer a comprehensive benefits package, including:
We offer more than just a job; we offer a chance to make a real impact. You'll be part of a knowledgeable, passionate, and fun team that truly loves what we do. We offer a comprehensive benefits package, including:
- Medical, dental, vision coverage
- 401(k) plan with a generous employer match
- Paid time off, including vacation, company holidays, and volunteer hours
- Professional development and tuition reimbursement
Apply Now:
Join us to discover what it is like to be part of a team that promotes the Sunshine State. Apply now: https://www.visitflorida.org/careers.
Join us to discover what it is like to be part of a team that promotes the Sunshine State. Apply now: https://www.visitflorida.org/careers.
The application deadline for this role is Friday, June 12th.
VISIT FLORIDA is an Equal Opportunity Employer.
VISIT FLORIDA is an Equal Opportunity Employer.
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