Product Marketing Manager (US REMOTE)

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Posted 9 days ago United States Salary undisclosed
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Job Description

We are a Series D company that's on a mission to make hospitals more efficient with data science and machine learning. 110+ health systems and 400+ hospitals, across 40 states, rely on our award-winning products to increase patient access, decrease wait times, and reduce healthcare delivery costs. We have raised more than $250 million from top-tier investors such as Insight Partners and Goldman Sachs. We have been named among the top 100 AI companies in the world.This position can be performed remotely from anywhere in the US, regardless of any location that might be specified. We have offices in Santa Clara, CA and Charlotte, NC for employees who prefer to work regularly or occasionally from an office.As a Product Marketing Manager, you will be an integral member of the LeanTaaS growth marketing team. We are looking for exceptional product marketing talent to help us drive iQueue product lines to the next level of growth.This role will be a key position in our Product Marketing team and is an amazing opportunity for a driven individual who wants to grow professionally with a fast growing, well funded healthtech startup. This role will own the end to end responsibilities for product marketing function for our one newest products with the largest market opportunity in our space. The Product Marketing Manager exhibits a deep understanding of markets and buyers in order to devise and lead a product's go-to-market strategy. The product-marketing manager must work cross-functionally within the marketing team, unifying and motivating peers from different teams (product management, customer success group, sales and sales operations).Work on will start with clearly devising and articulating the messaging we bring to market based on a deep understanding of customer segments, market needs, competitive alternatives and our solution differentiators. The product marketing manager will also devise and lead the development and deployment of the marketing plan that brings that message to our business development and account executives in the sales team. The marketing manager will be responsible for the marketing originated and marketing influenced demand generation activities and will work closely with the Director of Demand Generation and Director of Communications to create provocative messages as part of marketing campaigns.The successful candidate must be flexible, a team player, a hands-on doer, strive to be self-sufficient, a strategic thinker with an orientation to detail, and passionate about healthcare.WHAT YOU'LL DODefine the target market/s and persona/s. Conduct market and customer research to gather insight about the market, personas, buyer needs and purchasing process.Develop product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint for sales and marketing teams.Develop product-level marketing plan, sales enablement plan, launch plan (if needed) and solution handbook for use by marketing and sales.Collaborate with marketing peers and resources to produce relevant content for target buyers such as web-pages, articles, press releases, customer testimonials, campaigns.Develop sales enablement tools such as competitive comparison guides, messaging maps, FAQs, PowerPoints, etc.Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building.Develop customer testimonials and case studies, working with the content marketing team, for external and internal use.Monitor and report on the performance of market-facing marketing programs and sales enablement programs.Work with the marketing team to execute creative, cohesive, and integrated marketing programs that increases product awareness and generates interest. Create compelling collateral (e.g. product videos, whitepapers, case studies, data sheets, infographics etc) to articulate the benefits of the product to future customers. Plan, organize, and facilitate webinars. Support the Business Development and Sales teams with email campaigns and collateral. Develop and maintain competitive intelligence matrix. Support marketing and product teams with product launch activities. Support the team with market analysis. Assist in the planning and execution of marketing events (e.g. conferences). Support team managing the marketing asset library. Manage updates to internal product solutions resources site. WHAT YOU'LL BRINGBachelor's Degree in Business, Marketing, Healthcare Technology, Hospital Administration/Communications 5 years of progressive healthcare technology vendor product marketing experienceStrong preference for hospital-related healthcare domain experience specifically in perioperative workflows, data, EHRs, personasPreferred product marketing experience: ideally with EHR, med device, pharmacy or services experience focused in marketing to health systemPassion for writing and messagingUnderstanding for language that resonates with technical and administrative provider decision-makersExperience communicating with and influencing individuals across an organizationStrong project management skillsStrong analytical skills and business judgment, with the ability to discern market requirements from market preferences Motivation, creative and analyticalExceptional written and oral communication skillsAbility to multi-task and successfully execute projects on-time Strong interpersonal/collaborative skillsStrong project management skills with exceptional attention to detailPassion for solving healthcare problemsWHAT YOU'LL GETIntellectual and emotional satisfaction of solving tough operational problems in healthcare while improving patient access and saving lives!Competitive compensation package that includes base salary, annual bonus, and RSUs401(k) MatchComprehensive healthcare benefitsGenerous Paid Time Off and Parental LeaveMonthly reimbursement for Skill Building Monthly reimbursement for Wellness, Transportation, and/or Home OfficeEducation Reimbursement for select courses/programs#LI-RemoteLeanTaaS is an equal opportunity employer committed to promoting an inclusive work environment free of discrimination and harassment. We value diversity, inclusion, and aim to provide a sense of belonging for everyone. All qualified applicants for employment will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require assistance during the application process, please reach out to . LeanTaaS will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.Please note: LeanTaaS is not accepting agency resumes at this time, and we are not responsible for any fees related to unsolicited resumes. Thank you.