Product Marketing Manager, Programmatic Solutions - Remote

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Posted 9 days ago United States Salary undisclosed
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Job Description

The Product Marketing Manager is responsible for leading and overseeing all activities related to the planning and execution of the marketing strategy to support Retail Cloud's unique media & data solutions.This individual works with other members of the product strategy team to ensure that Retail Cloud's media & data solutions solutions meet the current requirements and business needs of our clients- CPGs, brands, advertisers and agencies. The individual has deep knowledge of ad market and retail media industry trends and can translate these into product strategy elements. The Product Marketing Manager serves as liaison with the Sales team to ensure that the proper language and materials are used when interacting with current and potential customers and to support the "Go To Market" strategies for the product. The individual is also responsible for the execution of the marketing plan in collaboration with 1. Corporate Marketing team, for activities such as development of marketing collateral, attendance to shows and conferences, etc., 2. Sales Enablement team for all activities related to training of all internal Inmar constituents includes sales, operations and account management and 3. Client Development Manager for all activities related to RFP and RFI responses and general sales support.Remote position!Primary Accountabilities:Product Commercialization (50%)Collaborates with the Product Management team in the development of market and features definitions for new media & data products, with specific focus on programmatic and retail media network offerings (inclusive of CTV, paid social, and other emerging channels such as digital OOH, digital audio, etc.)Identifies key customers for data & media products and developed personas tied to specific customer needs and buying preferencesCollaborates with product management to identify points of differentiation for each product. Develop product positioning and messaging that resonates with target buyer personas, translating technical details into benefits for the user.Creates all internal and external sales & marketing collateral associated with new product & feature releases, including sales playbooks, pitch decks, product one-sheet, FAQs, talk tracks, case studies, website copy, blog posts, etc. Collaborates with corporate marketing as needed.Coordinates with the Sales Enablement team to devise and execute product training programs for all relevant Retail Cloud teams, including ad ops, CDMs, CDDs, etc.Collaborates with Retail Cloud's pricing committee to develop competitive pricing consistent with the margin targets of the business unitCollaborates with Product Intelligence team to establish Total Addressable Market (TAM), Serviceable Addressable market (SAM) and Serviceable Obtainable Market (SOM)Collaborates with the Client Services team in the development of collateral and materials for client meetingsCollaborates with internal and external teams to plan and execute media and PR campaigns to support the productMarketing, Promotion, Lead Generation (30%)Develop and execute demand generation programs (including email marketing, digital ads, paid search/social, event marketing) to create incremental sales opportunities, as well as drive penetration in target marketsCollaborate with Corporate Marketing to produce high quality content across formats, e.g. whitepapers, webinars, product videos, etc.Collaborate with Sales to identify target prospects, adapt specific messaging and content, and analyze results for optimizationCollaborate with Sales Enablements to leverage marketing automation technology (Pardot) and events to generate MQLs for Inmar sales (inbound and outbound)Collaborate with Corporate Marketing to develop communications strategy to support product via press and analysis relations, and paid media to support lead generationMeasure performance of campaigns with qualifiable KPIs and optimize accordinglyStrategic Sales Support (20%)Generate strategic proposals for enterprise level engagements and high valued prospects and customers that effectively highlight our key solutions that solve for the customer's primary business challengesLead enterprise level RFI responses related to programmatic or Retail Media Network opportunitiesCollaborate with sales to monitor product revenue pipeline, identify sales challenges and opportunities, and develop strategic account plansWork closely with Yield Management to structure the economics of the deal to best position Retail Cloud to win opportunities while maintaining margin goalsHelp train current and new Client Development Managers on best practices for RFP responses. Continuously work with the team to ensure proposal quality & accuracy and provide strategic recommendations and guidanceServe as a liaison between Sales, Marketing, and Product teams, to ensure consistency of packaging and positioning of solutionsCreate written content to educate sales and advance deals such as case studies, competitive information fact sheets, product collateral, and custom presentationsSpearhead the evaluation and selection of content management technology for the company, and ensure that all information is easily and readily accessible at point-of-needRequired Qualification:Bachelor's Degree in Business, Marketing or a related field2-4years of related work experienceProficient in Microsoft OfficeProficient in Google SuiteIndividual Competencies:Analytical and Critical Thinking: Ability to tackle a problem by using a logical, systematic, sequential approach.Problem Solving:Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.Collaboration: Works collaboratively with others to achieve group goals and objectives.Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.Effective Execution: Translates broad conceptual understanding of the company's strategy into a tactical plan of how it will happen including who will take on which tasks in what sequence, how long those tasks will take, how much the tasks cost, and how each task affects subsequent activities.The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.While performing the duties of this job, the associate is:Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.Safety:Support a safe work environment by following safety rules and regulations and reporting all safety hazards.As an Inmar Associate, you:Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.