Product Marketing Manager

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Posted 16 days ago United States Salary undisclosed
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Job Description

Product Marketing Manager



Full Time

United States (Remote)

Fully remote

Plate IQ helps fast growing businesses automate accounts payables on their terms. We simplify everything from invoice management to payments for both recurring and one-off expenses with a cloud-first approach that enables remote work. Plate IQ’s AP Automation and VendorPay Network helps businesses pay and get paid faster.

At Plate IQ, passion generates excitement for what we do and how we do it. With passion at the heart of everything we do, we nurture ideas, inspire excellence, and find creative ways to eliminate obstacles for cultivating growth. The positive attitude with which we assist one another develops open, honest, and genuine connections. Above all, we celebrate and embrace our differences. We invest in each other because we win or lose as a team.

Our values are at the center of our company and culture. At Plate IQ, we value: Growth, Customer Focus, Innovation, Accountability, and Communication.
The Role

We are looking for an ambitious, analytical, and collaborative product marketer to define, execute and evolve a product marketing practice at Plate IQ.

Owning all product marketing initiatives for a particular module in our solution suite, you will drive positioning and messaging, manage launches, create collateral, enable sales and weigh in on the right combination of features and pricing to maximize customer value and satisfaction. You will create and execute campaigns that drive product expansion and present new opportunities for efficiencies for our customers.

Working collaboratively with our Product, Marketing, Engineering, Partnerships and Customer Success teams, you will also be making decisions that inform our product roadmap, and influence future product strategy.

Key Responsibilities

  • Own and evolve our understanding of the customer journey from initial contact through sales, implementation, and renewal
  • Own and evolve value proposition and buyer persona development
  • Increase customer product engagement and decrease time to value
  • Establish appropriate customer communication channels at all stages of the customer journey
  • Develop and execute integrated marketing campaigns to drive expansion
  • Drive GTM activities for expanding usage and adoption of Plate IQ’s emerging products across our existing customer base
  • Create and execute go-to-market strategies including content creation, sales support, enablement, and product launches to drive expansion
  • Support product management’s understanding of customer satisfaction, competitive products, competitive pricing/packaging, and opportunities for improvement
  • Own the company’s understanding of product/market fit, win rates, churn reasons, and
    competitive landscape by segment and persona
  • Assume leadership of product launch communications
  • Create cross-functional launch plans for supporting all major product releases
  • Equip customer-facing teams with consistent messaging and supporting collateral
  • Establish ongoing accurate measurement of churn to and from competitors, and present full historical analysis
  • Partner with account executives and customer success managers in closing, retaining, and upselling customers, by creating top of funnel through mid-funnel materials, coaching reps, and joining customer calls where it makes sense
  • Lead vertically focused sales & marketing efforts in new markets
  • Become an internal expert across the hospitality, finance, accounting, AP automation, expense/spend management or payments industries


  • Minimum 5 years of B2B Startup experience with demonstrated success in launching products
  • 7+ years of relevant work experience that can span marketing, product marketing, and product management
  • At least 4-5 years of product marketing or go-to-market; experience
  • Experience working on product marketing throughout a product’s lifecycle
  • Proven experience developing and executing new product GTM, positioning, value prop, and pricing work (value props, positioning, messaging)
  • Process driven, with strong project management and multi-tasking skills and the ability to prioritize among many competing requests and initiatives
  • Excellent communication skills with the ability to present and articulate ideas clearly and succinctly
  • Willingness to embrace change and adapt strategies on the fly
  • Experience in SaaS, finance, accounting, AP automation, expense/spend management or payments industry a plus

A Recipe For Total Rewards

We care deeply about making Plate IQ an incredible place to work and invest a significant amount of time and energy into creating and maintaining a company culture that provides our team with a generous level of support whilst inspiring them to do their best work.
The specific benefits/perks we offer are continually evolving, but currently include:

  • Compensation: $95 – 110K
  • Work from home in an energetic remote-first environment that supports flexible working hours and understands work-life balance.
  • Competitive salary based on skills & experience.
  • Medical, Dental, Vision and other Company-Subsidized Benefits for you and your family.
  • Employer sponsored 401(k) with company match.
  • Paid Time Off (and the encouragement to use it).
  • Annual company retreats.
  • Promote from within philosophy.

Beyond the tangible benefits though:

  • You will be part of a growing team, at a pinnacle moment of scale for the business, and experience the excitement of working in a startup where each action makes a huge difference.
  • You will have the agency to solve difficult problems creatively, the freedom to explore work that inspires you, and infrastructure to ensure you’re constantly challenged and developing.
  • You will work with sharp, passionate teammates solving some of the most unique challenges and positioning our product as a premier finance automation solution.
  • Our commitment to empowering a diverse and inclusive workforce, celebrating differences, and creating a safe space for our employees to bring their whole selves to work is second to none.
  • We are transforming entire industries using innovative technology including Artificial Intelligence, Payment Tech, and Neural Networks.
  • Our leaders lead with a people-first approach; inspiring excellence, nurturing ideas, and finding creative ways to eliminate obstacles for cultivating growth.
  • We truly love what we do and who we do it with – and we think you will too!

Plate IQ is an equal opportunity employer that is committed to diversity and inclusion. We do not discriminate based on race, color, national origin, religion, gender, gender expression, sexual orientation, age, veteran status, disability status, or marital status. If you are excited about the role but do not meet 100% of the qualifications listed above, we encourage you to apply. Nothing in this job posting should be construed as an offer or guarantee of employment.

About Plate IQ

Plate IQ is Automated Accounts Payable.
Automated AP software replaces manual data entry by digitizing your invoices down to the line item, automatically assigning them to your proper GL codes, and syncing the information to your accounting software.
Plate IQ also offers one-click bill pay, advanced approval workflows, expense management, and cloud-based data storage that allows you to go paperless, and work together remotely over multiple time zones.