Product Marketing Lead, Webflow Ecosystem & Marketplace

 Published 7 days ago
 United States
 $132000 to $156000
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At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

The salary below has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range, above or below, depending on experience and location.

About the role 

  • Job Title: Product Marketing Lead, Webflow Ecosystem & Marketplace
  • Company Name: Webflow, Inc.
  • Job Site Address: San Francisco, California (Telecommuting from anywhere in the US is permitted)
  • No travel required
  • Salary Range: $132,475 - $227,400

Job Duties

  • Partner with the product team to develop and implement a world-class product go-to-market and launch strategy.
  • Leverage expert understanding of Webflow’s products, use cases, and competitive markets to drive unique market positioning, messaging & sales strategies.
  • Lead customer interviews/market research and redefine our view of the competitive landscape to influence decisions regarding the roadmap and go-to-market strategy.
  • Evaluate and optimize team processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration.
  • Develop and communicate Webflow’s value proposition through training and marketing materials that support lead-nurturing, conversion, and customer retention efforts.
  • Work cross-functionally with sales and growth teams to meet revenue and customer goals.
  • Build and deliver on Ecosystem product, marketing and sales initiatives that support Webflow's overall growth.
  • Drive cross-functional projects and alignment on Webflow Marketplace.
  • Support product and marketing leadership on key updates to the Executive Leadership team.

Job Requirements

Requires a Bachelor's degree or foreign equivalent degree in Marketing, Advertising, Communications, Technical Communications or related field. In lieu of a Bachelor's degree, an additional 2 years of experience in a related Product Marketing role is acceptable.

  • Requires 5 years of experience in a related Product Marketing role and
    • End-to-end go-to-market project management using Asana and project management techniques to manage deadlines.
    • Building integrated marketing strategy with cross-functional stakeholders and managing towards company-level goals.
    • Building canonical messaging, competitive analysis and running Alpha and Beta product launch programs.
  • Requires 3 years of experience in Launching lifecycle marketing programs using tools such as Marketo and Iterable and
    • Launching brand campaigns brand strategy from scratch.
    • HTML/CSS, SEO/SEM, CRO + A/B Testing.
  • Requires 2 years of experience in Webflow, Figma and Amplitude.

To Apply:

Send resumes to: w/ ref# 74mc4g

Our Core Behaviors:

  • Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
  • Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
  • Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
  • Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

  • Equity ownership (RSUs) in a growing, privately-owned company
  • 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
  • 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
  • Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
  • Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
  • Monthly stipends to support health and wellness, smart work, and professional growth
  • Professional career coaching, internal learning & development programs
  • 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
  • Discounted Pet Insurance offering (US only)
  • Commuter benefits for in-office employees

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.

Be you, with us

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice


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