Product Manager, RethinkBH

About RethinkFirst 

RethinkFirst builds technology that helps people thrive across behavioral health, education, caregiving, workplace wellbeing, and human services. Through RethinkBH, RethinkCare, and RethinkEd, we support a wide range of users, including clinicians, educators, caregivers, employers, administrators, families, and learners. 

Our products solve meaningful, complex, human-centered problems. We believe great design can bring clarity to complexity, help users feel confident in moments that matter, and support better outcomes across care, education, and wellbeing. 

Job Summary 
The Product Management function at RethinkBH focuses on delivering meaningful, user-centric products that help patients and ABA practices by improving workflows, communication, and treatment outcomes. 

Product Managers drive product vision, strategy, metrics, roadmaps, and prioritized backlogs. The Product Manager is at the center of where users, business, product, design, analytics, and engineering meet.  The product manager is expected to heavily leverage AI tools to build user experiences for user review and handoff to engineering. 
 

Key Responsibilities 

Product Strategy & AI Innovation 

• Define and drive product vision, roadmap, and positioning  

• Identify and prioritize AI/ML opportunities to solve clinical and operational needs  

• Build business cases grounded in ROI, data insights, and AI-driven value creation  

• Stay ahead of market trends, especially in AI, digital health, and ABA solutions  

• Leverage AI tools (e.g., prototyping, copilots) to rapidly design and validate user experiences  

Customer & Insights 

• Deeply understand user personas and workflows across clinical and business contexts  

• Use qualitative + quantitative data (incl. AI-driven analytics) to uncover insights  

• Continuously gather stakeholder feedback to inform product direction and adoption  

Execution & Delivery 

• Own end-to-end product lifecycle from discovery to launch and iteration  

• Translate strategy into epics, features, and prioritized backlogs for Agile teams  

• Partner with design and engineering to deliver high-quality, scalable solutions  

• Use AI-assisted workflows to accelerate development, testing, and iteration  

• Align stakeholders, manage dependencies, and drive timely delivery  

Performance & Growth 

• Define and track success metrics; use data to optimize product performance  

• Monitor adoption, utilization, and outcomes; iterate using experimentation (A/B testing, rapid prototyping)  

• Own product P&L and ensure sustainable growth and impact 

Qualifications 

• Track record of successfully owning and improving a product, with growth numbers to support product adoption 

• Ability to travel occasionally as needed 

• Experience in APIs (FHIR and HL-7 if possible) 

• Background in developing Healthcare Practice Management and EMR solutions 

• ABA Experience strongly preferred 

Why Join RethinkFirst 

This is an opportunity to design products that support meaningful outcomes across care, education, wellness, and human services. You’ll work on complex problems that affect real people, collaborate with teams across multiple product lines, and help shape experiences used by professionals, families, caregivers, educators, and organizations. 

We’re looking for someone who wants to build, learn, collaborate, and make a visible impact. If you’re excited by meaningful work, complex product challenges, modern design tools, and the opportunity to use AI to prototype faster, communicate better, and help teams move from uncertainty to clarity, we’d love to meet you.