Principal - Acquisition Marketing

About The Role

As Principal, Acquisition Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools across various paid ad platforms. Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As a fast-growing startup, you will be working closely with colleagues across all teams and senior management.

Duties & Responsibilities:

• Own the strategy, execution, and tracking of paid channels (e.g., programmatic, affiliates, influencers, social) to drive marketing performance in line with budget and goals
• Track performance on a weekly and monthly basis and make adjustments to improve target KPIs
• Partner with internal teams (e.g. Creative, Analytics, MarTech, Growth Product) to effectively drive all aspects of the channels you manage
• Manage client partner relationships 
• Run analyses on channel performance and implement findings quickly
• Demonstrate thought leadership by conducting tests, developing, presenting test results, and making recommendations for new processes and strategic tactics 
• Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices

Qualifications & Skills:

• Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred
• A deep knowledge of the digital landscape across Paid Social. Meta / Instagram, Snapchat, TikTok, Search, Youtube, Display Ads, TV, CTV
• Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies)
• A minimum of 8 years of experience of direct response marketing experience with 5+ years managing performance Marketing campaigns at a high growth company where user acquisition was critical to the company’s growth
• Advanced MS Excel and ability to work effectively with business intelligence tools (ex. Tableau) 
• Excited by the chance to both develop a marketing strategy and hands on optimization
• Experience with adtech and data teams to prioritize your platform and measurement needs
• Have a rigorous approach to testing, iterating, and implementing learnings

#LI-JA1 #LI-Remote #LI-Hybrid

The US national base salary range for this full-time position is $114,000 - $203,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. 

You can find further details of our US benefits at https://www.ethoslife.com/careers/