Performance Media Director - Remote - Full Time Opportunity

Apply for this position Please mention DailyRemote when applying
Posted 4 days ago United States Salary undisclosed
Before you apply - make sure the job is legit.

Attempting to apply for jobs might take you off this site to a different website not owned by us. Any consequence as a result for attempting to apply for jobs is strictly at your own risk and we assume no liability.

Job Description

Position: Performance Media Director - Remote - Full Time Opportunity
Location: Fully Remote/Off-site
Starts: Interviewing Now
Duration: Full-Time
Status: Full-Time
Rate: DOE

Lifestyle brand is seeking a Performance Media Director.

Reporting into the VP of Marketing, you will be responsible for planning, implementing, analyzing and optimizing all paid channels including: Facebook, Instagram, Pinterest, YouTube, Google, Bing and media publishers. Your main focus will be to increase scale and improve KPIs of paid media campaigns through creative thinking, A/B testing, applying industry-specific/product-level knowledge and data-driven methodology.

Key Requirements:
- 5+ years of experience managing paid media campaigns especially paid social ads across Facebook, Instagram and Pinterest
- Experience managing at least $2MM in annual budget for Facebook, Instagram and Pinterest ads
- Experience managing and working with teams and agencies to manipulate and optimize media to help facilitate business strategies
- Experience with lead generation acquisition models
- Proven track record with campaign build outs/tests and strong understanding of optimization strategies to maximize growth
- Ability to operate DCM or other ad serving platforms - A Plus!
- Expert knowledge of Excel, must be able to build pivot tables, pro forma models and compile ad hoc reports to communicate key results and performance drivers
- Strong knowledge of Google Analytics or a similar platform, must be able to run and conduct attribution modeling
- Excellent time management and verbal/written skills
- Highly detail oriented, must thrive in a fast paced and deadline driven environment

Key Responsibilities:
- Own paid media P&L across all channels ensuring revenue, ROI, gross margin and KPIs are met
- Develop short and long term campaign expansion strategies and execute daily tactics that increase traffic, revenue and margins
- Manage paid media campaign planning, implementation, workflow management, performance monitoring and conversion optimization
- Quarterly and monthly forecasting, performance projections and media budgeting
- Design and execute A/B tests on creative and landing pages to optimize performance
- Conduct competitive analysis and SWOT on competitors and new opportunities
- Stay current with all industry trends to apply evolving paid media strategies

Reply with your resume, detailing (3) reasons why you're qualified to be considered for this full time opportunity.

#CAL

Submit resume (and samples if applicable) to: