Paid Search Specialist (PPC) - remote

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Posted 4 days ago United States Salary undisclosed
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Job Description

DescriptionThis is a remote position and is open to candidates in any US state. Applicants in the Boston and Chicago areas would have the option to work at one of our offices once the local situation allows.JOB SUMMARY The Paid Search Specialist works with Brafton's Content Marketing Strategists (CMS) and the Director of Consulting to create, polish, and execute successful PPC campaigns for our clients. He or she serves as the go-to point person for PPC questions and strategy across the business. The person filling this role is comfortable creating PPC proposals, carefully managing and optimizing campaigns, and creating and delivering compellingly and data-rich reports. Brafton currently utilizes Wordstream for our PPC management, and this role requires strong knowledge of the platform.REPORTINGThis role is within Brafton's consulting team and reports into the Director of Consulting. The role is remote, but Boston & Chicago-area candidates have the option of working at one of our offices once they've reopened later this year.Brafton is an equal opportunity employer that is actively striving to cultivate and nurture a diverse employee base.ESSENTIAL JOB FUNCTIONSResearch and create PPC campaigns:• Define keyword targets using various tools such as Wordstream and Google Keyword Planner.• Effectively advise on monthly campaign spend levels with the client's budget and goals in mind.• Effectively optimize and manage paid campaigns within the allotted monthly management hoursCreate and present compelling paid search proposals based on research of the suggested outlets for each client.Successfully execute planned campaigns - creating and adjusting on a daily basis, as necessary, in Wordstream or any other tools and platforms in useReport on your results internally and externallyCollaborate closely with the account manager, client and Director of ConsultingUnderstand search engine optimization best practices and provide insight through client deliverablesReliable management and reporting of monthly assigned work.KEY SUCCESS FACTORSStrong working knowledge of Wordstream.Strong working knowledge of AdRoll, Google AdWords, Google Analytics, Google Search Console, Bing Paid Ads, and the ability to learn new software quickly.Demonstrated ability to successfully manage PPC campaigns through WordstreamExcellent client-facing communication skills (via phone, email, and in-person). The ability to craft a compelling proposal.The ability to create clear reports with riveting ROI narrative. Strong interdepartmental and interpersonal skills. The ability to work at a computer during standard working hours.Meet scheduled and proposed deadlines.Assist team members on active campaigns during absence or complicated proposals.The drive to consistently improve upon current ROI.SKILLS & REQUIREMENTS:Bachelor's degree preferred.Minimum two years of relevant work experience Excellent written and verbal communication skillsExpert knowledge with the following technologies/software/programs/processes:• MS Office specifically Excel, Word & PowerPoint• Google AdWords, Keyword Planner Tool, Search Console, Analytics• Bing Paids AdsBasic Knowledge in or experience with similar tools such as: Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms.Ability to adapt to new software and changes in the paid environment quicklyAbility to meet deadlinesTIME BREAKOUT: 20 percent client communication20 percent internal communication40 percent execution10 percent reporting.10 percent misc.EQUAL OPPORTUNITY E-VERIFY: Brafton is an Equal Opportunity employer. In addition to federal law requirements, Brafton complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfers, leave of absence, compensation and training.Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Brafton (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).