Paid Media Buyer

Role: Paid Media Buyer
Hourly Wage: $8 -$10 USD (open to negotiation based on experience)

Lago is seeking a skilled Paid Facebook/Meta Ad Buyer to join our dynamic marketing team. In this role, you will be responsible for developing, executing, and optimizing highly effective paid advertising campaigns on Facebook and other Meta platforms. As a key player in our marketing strategy, you will leverage your expertise to drive traffic, increase brand awareness, and boost conversions for our clients. The ideal candidate demonstrates a strong understanding of social media advertising principles and possesses the analytical ability to interpret data and optimize campaigns for maximum impact. You should be comfortable working in a fast-paced environment and be able to collaborate effectively with cross-functional teams. Your creativity and strategic thinking will be essential in crafting compelling ad copy, selecting precise target audiences, and managing budgets efficiently. Join Lago and become a vital part of a team that is dedicated to delivering exceptional results and driving success in our clients' digital marketing efforts. If you are passionate about Facebook/Meta advertising and have a proven track record of managing successful ad campaigns, we want to hear from you!

Responsibilities

• Plan and execute paid advertising campaigns on Facebook and Meta platforms.
• Monitor and analyze campaign performance metrics to optimize results.
• Conduct A/B testing on ad creatives and audience targeting for enhanced performance.
• Manage budgeting and bidding strategies to ensure effective ad spend.
• Collaborate with the creative team to develop engaging ad content and visuals.
• Stay up-to-date with industry trends and platform updates to leverage new advertising features.
• Provide regular reports and insights to stakeholders regarding campaign performance and ROI.

Requirements

• Proven experience as a paid Facebook/Meta ad buyer with a track record of successful campaigns.
• Strong understanding of Facebook Ads Manager and related analytics tools.
• Excellent analytical skills to interpret data and derive actionable insights.
• Ability to create compelling ad copy and engaging visuals based on brand guidelines.
• Familiarity with A/B testing methodologies and best practices.
• Experience in budget management, including forecasting and reporting on ad spend.
• Strong communication skills to collaborate effectively with internal teams.