Responsible for analyzing market and customer data and developing targeted sales strategies and promotions to maximize sales and revenue growth. Serves as subject matter expert on all department products. Develops market research for the purpose of recommending pricing standards for all product lines. Consults with sales officers on appropriate product options for specific industries, product capability. Recommends customer specific products and solutions. Consults with marketing on development of product specific and/or industry specific promotional materials.
This position can be located remotely within the Fulton Bank footprint although Lancaster, Pa is preferred.
Responsible for the evaluation, selection and analysis of products, solutions, and services to be recommended to the client. Responsible for establishing client pricing structure and recommending deviation from standard based on market analysis and research.. Will be the subject matter expert for all new products, solutions, and services and will be responsible for training the sales team and other business lines in the benefits of products and services and recognizing opportunities..
Will partner with and provide product information to marketing to develop industry specific sales and promotional materials.
Responsible for analyzing market data regarding industry sales trends and developing territory and industry specific sales plans to take advantage of sales trends and to maximize sales.
Will consult and coordinate with sales officers on pre sales planning activities by performing data analysis on clients and providing client information as it pertains to account transaction and product history. Will also be responsible for responding to any incoming requests for proposals and managing the process by analyzing client data to make recommendations on the best possible products and services.
Responsible for monitoring the sales onboarding process to ensure delivery of services to the client. Will prepare annual client reviews by researching client history and will make any necessary recommendations or proposals to ensure quality customer service is met. Will drive continuous improvement initiatives and will manage the process to shorten the sales cycle.
Will respond to sales opportunities on an as needed basis.
EducationBachelor Degree or the equivalent experience. Specialty: Business or equivalent. (Required)
Experience2 or more years Banking experience, previous sales administration or related experience. (Required)
Fulton Bank ("Fulton") is an equal opportunity employer and is committed to providing equal employment opportunity for all qualified persons. Fulton will recruit, hire, train and promote persons in all job titles, and ensure that all other personnel actions are administered, without regard to race, color, religion, creed, sexual orientation, national origin, citizenship, gender, gender identity, age, genetic information, marital status, disability, covered veteran status, or any other legally protected status.